Critical Mention

APRIL 26, 2017

In 2015 the university was slapped with one of the toughest punishments college sports has ever seen due to a decade’s worth of improprieties within the athletic department. It’s all about customer service. Ask the right questions.listen.and engage your customers. How well do you think the university treated the scandal?

Sports 60

Sports Internal International Enterprise 60

MaccaPR

OCTOBER 2, 2014

At your sales meeting in Vegas, the 2015 Campaign Announcement video titled: “Kicking Butt and Taking Names: Nothing Can Ever Stop Us Now – We Are The Champions, My Friend!” Avoid inspirational video titles that worked for internal audiences, but might baffle external viewers. The Condition: Disorienting Playlists.

YouTube 54

YouTube Video Web SEO 54

PR 20/20

SEPTEMBER 6, 2016

Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. The half- and full-day workshops can be customized to fit your organization’s size, goals and budget. Here’s how it works: Pre-event. Select a SMART goal.

Strategy 40

Strategy Marketing Internal International 40

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. We’ve added even more to the list, so read below for an update with even more resources for marketers.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Embrace change and try to stay positive.”

Marketing 213

Marketing Content Marketing Data Social Media 213

MaccaPR

OCTOBER 14, 2015

As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. 3) Search engine visibility. Length also matters.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 11, 2018

Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. The risk of trying something new isn’t that the market responds with pitchforks as the business leadership sometimes fears – it’s that the market doesn’t even notice.

Social Media 116

Social Media Marketing Media Creativity 116

Cision

FEBRUARY 20, 2016

The best will make you laugh out load and the worst will lead to mini customer services crises. During Canada’s 2015 Election, campaign 404 pages were used by prime ministerial candidates to attack their opponents. Marco Rubio’s page features the headline FUMBLE and a video of Rubio’s experience as a football coach.

Marketing 120

Marketing Video Creativity Fashion 120

Stephen Waddington

JULY 10, 2017

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. I highly recommend his Social Leadership Handbook and 100-day workbook. A serious accident in 2015 on a ride at Merlin-owned Alton Towers put CEO Nick Varney in the spotlight.

Telecommunications 112

Telecommunications Handbook Transportation Community 112