Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Track competitors.

Media 120

Media Social Media Community Measurement 120

Cision

MAY 6, 2015

New ways to accurately measure and track PR’s value. The focus has shifted from amassing huge numbers of fans and followers to focusing on providing highly relevant content, quality experiences and exemplary customer service. The proliferation of owned media. The democratization of voice through social.

Real Estate 120

Real Estate Social Media Video Facebook 120

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” I was delighted when Deirdre said YES.

Education 150

Education Course Training Social Media 150

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. What outcomes will you measure? – what do you want to measure? You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. What’s a digital content strategy? Content marketing? All of the above?

Strategy 72

Strategy How To Measurement Analytics 72

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Buzzstream

JULY 10, 2024

I If we look at where this industry started to take a shift, we will probably start doing some version of what we now call digital PR in 2015. Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion.

Digital PR 98

Digital PR SEO Google Travel 98

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. In my estimation, that’s still pretty radical thinking in 2015 – and we’ve been at this for more than 4 years! One thing I noticed when studyingMr.

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons.

Strategy 40

Strategy Marketing Internal International 40

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Kristie Aylett, APR (@KristK) February 3, 2015. Who could resist that?

Social Media 40

Social Media Media Community Web 40

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. She also serves as the 2015-2017 PRSSA national faculty adviser. Peppercomm had fun with its own PR, publishing a list of company blunders during the year it celebrated its 20-year anniversary.

Conference 40

Conference Meeting Case Study Film 40

5W PR

MARCH 13, 2025

.” Chipotle’s 2015 E. While sales took two years to recover, the company’s commitment to transparency helped rebuild customer trust. coli outbreak response offers different lessons.

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 213

Marketing Content Marketing Data Social Media 213

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening? Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Big Data 50

Cision

JUNE 15, 2015

.” – Adrienne LaFrance, The Atlantic , April 29, 2015. Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Social care (customer service).

Viral 120

Viral Facebook Measurement Advertising 120

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. December 2015: One Bold Content Marketing Prediction for 2016.

Social Media 116

Social Media Marketing Media Creativity 116

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

coli contamination of 2015. In some cases it’s a creeping cultural problem that turns malignant over time, like the pressure that drove Wells Fargo employees to open a few million fake accounts to earn commissions without the knowledge of their customers. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130