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Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Surviving a content tsunami.
Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record. Practical Value.
Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Every purchase, TV commercial, customerservice call, and tweet contributes to the relationship, whether good or bad. Better yet, that awareness led to revenue.
I If we look at where this industry started to take a shift, we will probably start doing some version of what we now call digital PR in 2015. Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion.
Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. January 31, 2015. CEOs are learning the revenue value of Taylor Swift-level listening to customers. Happy Birthday, @jtimberlake !
” – Adrienne LaFrance, The Atlantic , April 29, 2015. Social care (customerservice). Good is good…which is to say it’s scalable, rather than “viral” This is where I tell you how to make all of your Facebook posts go viral. ” Facebook, it seems, is unstoppable.”
coli contamination of 2015. In some cases it’s a creeping cultural problem that turns malignant over time, like the pressure that drove Wells Fargo employees to open a few million fake accounts to earn commissions without the knowledge of their customers. The ViralCustomer Complaint.
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