Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Rock the Status Quo

FEBRUARY 23, 2015

Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Digital PR' Ask Gini Dietrich.

eBook 100

eBook Digital PR Handbook Content Marketing 100

The Proactive Report

FEBRUARY 3, 2015

https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. Content Marketing Online PR digital PR likeagirl mcdonalds. The game has indeed changed – it takes smart, creative ideas, excellent execution and real-time interaction to win this race.

Digital PR 100

Digital PR Social Media Media YouTube 100

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Rock the Status Quo

DECEMBER 29, 2014

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. If you haven’t created your 2015 strategy yet -it’s time. (I Digital PR' It matters.

Measurement 173

Measurement Digital PR Strategy Agency 173

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world.

Digital PR 77

Digital PR Viral Creativity Examples 77

The Proactive Report

MARCH 13, 2015

Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Date: Thursday March 19 th 2015 (10 am PDT. Sally Falkow is a veteran of the PR industry. Host: Sendible. Special guest presenter: Sally Falkow (APR).

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Date: Thursday March 19 th 2015 (10 am PDT. Sally Falkow is a veteran of the PR industry. Host: Sendible. Special guest presenter: Sally Falkow (APR).

Technology 100

Technology Social Media Media Digital PR 100

Rock the Status Quo

DECEMBER 18, 2014

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following. Digital PR'

Blogging 124

Blogging SEO Sports Digital PR 124

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. The digital PR agency has a bright future.

Industry 100

Industry Digital PR Training Education 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JULY 27, 2015

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. Then look at how you can make the most of these digital activities: Planning. Measurement.

Marketing 100

Marketing Strategy Resources Employee 100

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Get our Digital PR Tips newsletter. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results.

Tools 100

Tools Strategy Content Marketing Measurement 100

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world.

Digital PR 48

Digital PR Viral Creativity Examples 48

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Solo PR PRO member, Arik Hanson, in action.

Conference 40

Conference Community Small Business Storytelling 40

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. SF: There are 15 skills I see as essential in 2015. ” I was part of the panel along with -.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Lauri Pehar Borsh

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. appeared first on Laurie Pehar Borsh Digital PR. As the graphic shows […].

Social Media 60

Social Media Media Digital PR Writing 60

Waxing UnLyrical

DECEMBER 1, 2014

It’s Lightbox Collaborative’s 2015 editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Before we get to 2015, we still have to see 2014 out.

Resources 73

Resources Nonprofit Measurement Creativity 73

The Proactive Report

MAY 12, 2016

Especially when you’re talking about marketing and digital PR. 60% of marketers plan to invest in video this year – up 20% from 2015. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. Visual content is no longer just a good idea, but an essential one. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

The Proactive Report

JUNE 23, 2015

2015 Global Trust Barometer). Get our Digital PR Tips Newsletter. These folks have access to tablets as well and are using multiple screens to get their information. When it comes to making a business decision search is now the most trusted source for news and information. Follow us on Twitter.

Video 100

Video Mobile Trade Shows YouTube 100

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. Get the Digital PR Tips newsletter. Communication.

Communications 100

Communications Training Web Analytics 100

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Get my Digital PR Tips Newsletter. The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Journalists are very active in social media and Twitter in particular.

Twitter 100

Twitter Media Relations How To Media 100

Rock the Status Quo

JULY 30, 2015

Business Insider (@businessinsider) July 29, 2015. Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy.

Education 100

Education Social Media Twitter Content Marketing 100

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening? Digital PR'

Agency 100

Agency Survey Customer Service Engineering 100

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

Industry 52

Industry Web Wikipedia Education 52

Rock the Status Quo

OCTOBER 19, 2015

According to a 2015 Brandwatch study , only 46.6% Learn more about social listening, trust signals and monitoring your brand in ABOVE THE NOISE: Building Trust & Reputation Online Using Basic Digital PR , my new book coming out this January! of brands engage with a tagged mention. You’ll know when to pick up the phone.

Software 100

Software Google Reputation Social Media 100

The Resolution Blog

NOVEMBER 25, 2015

PR pros don’t need to know about SEO. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins). Two secret weapons every digital PR practitioner needs. 30 academics, practitioners, students and vendors have produced an incredible guide of 48 PR tools. PR has changed.

eBook 120

eBook Google Tools Analytics 120

ZudePR

FEBRUARY 22, 2016

These numbers are for November 2015. As of March 2015. If you want more blog posts like this, an occasional reading list, and a weekly digest of the world’s best content in the increasing converging world of SEO, PR, content and social media marketing, sign up now. A digital PR man, based in Glasgow.

Social Media 75

Social Media SEO Media Local 75

The Proactive Report

OCTOBER 12, 2015

Get weekly Digital PR Tips. Location: More than half (58%)of rural residents are now using social media. 68% of suburban resident and 64% of urban dwellers are active on social media today. See the full report findings>> Follow me on Twitter.

Social Media 100

Social Media Media Ethics Analysis 100