Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

The Proactive Report

JULY 27, 2015

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. Then look at how you can make the most of these digital activities: Planning.

Marketing 100

Marketing Strategy Resources Employee 100

Rock the Status Quo

DECEMBER 29, 2014

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. Sophisticated marketers excel in this area and constantly help their clients or employers focus on what really matters.

Measurement 173

Measurement Digital PR Strategy Agency 173

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. The digital PR agency has a bright future.

Industry 100

Industry Digital PR Training Education 100

The Proactive Report

MARCH 13, 2015

Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Date: Thursday March 19 th 2015 (10 am PDT. Sally Falkow is a veteran of the PR industry. Host: Sendible. Special guest presenter: Sally Falkow (APR).

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world.

Digital PR 77

Digital PR Viral Creativity Examples 77

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. These ten steps will help you create and document your content marketing strategy.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. These 15 skills will keep you marketable.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

MAY 12, 2016

It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. FOLLOW THE MONEY.

Real Estate 100

Real Estate Branding Brand Survey 100

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 67

Tools Marketing Advertising Advertising 67

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world.

Digital PR 48

Digital PR Viral Creativity Examples 48

Rock the Status Quo

JULY 30, 2015

Business Insider (@businessinsider) July 29, 2015. Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness. Here are some of the first tactics I would launch, if I were their Chief Marketing Officer.

Education 100

Education Social Media Twitter Content Marketing 100

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Solo PR PRO member, Arik Hanson, in action.

Conference 40

Conference Community Small Business Storytelling 40

The Resolution Blog

NOVEMBER 25, 2015

Will ad-blocking bring more competition to PR? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. PR pros don’t need to know about SEO. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins).

eBook 120

eBook Google Tools Analytics 120

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening? Digital PR'

Agency 100

Agency Survey Customer Service Engineering 100

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Get my Digital PR Tips Newsletter. The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Journalists are very active in social media and Twitter in particular.

Twitter 100

Twitter Media Relations How To Media 100

The Proactive Report

JUNE 23, 2015

2015 Global Trust Barometer). Get our Digital PR Tips Newsletter. These folks have access to tablets as well and are using multiple screens to get their information. When it comes to making a business decision search is now the most trusted source for news and information. Follow us on Twitter.

Video 100

Video Mobile Trade Shows YouTube 100

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. Sometimes, they seem to know more about the bigger marketing picture than you.

Social Media 75

Social Media SEO Media Local 75

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

Industry 52

Industry Web Wikipedia Education 52

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Cision spins off Outmarket , which had previously been the Vocus marketing Suite.

Technology 12

Technology Company Software Marketing 12

5W PR

JANUARY 21, 2020

“Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity,” reads a statement by D’Marie Analytics CEO Frank Spadafora. In less than a day, the post had raked in 13.7 Kyle Jenner IG Strategy.

Instagram 88

Instagram Case Study Analytics Social Media 88

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. There are a lot of SEO tools and content marketing tools on the market. They get a new customer from LinkedIn every single week.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

NOVEMBER 9, 2021

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. billion PR software market. billion PR software market.

Software 92

Software Banking Technology Corporate 92

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Small Business Storytelling Journalism 40

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Spin Academy | Online PR Courses What Public Relations Does “Public relations and marketing both use relationship-building techniques, but their missions and philosophies are fundamentally different.” Public relations and marketing: Dividing the conceptual domain and operational turf.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Solo PR Pro

AUGUST 30, 2016

First rolled out in late 2015, the Facebook Pixel (which replaced a simpler conversion tracking solution) is a magic, money-making line of code that allows for robust tracking of all the actions people take on your site after clicking on one of your ads. Jennifer Spivak is a Solo PR Pro Premium member and Solo PR Pro Facebook columnist.

Facebook 55

Facebook Advertising Advertising Course 55