Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 102

Privacy Google Advertising Advertising 102

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. But where to start?

Social Media 120

Social Media Strategy Media Facebook 120

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. SF: There are 15 skills I see as essential in 2015. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

NOVEMBER 9, 2021

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. The report says journalism email open rates dropped 8% from 36% to 28%. Business Wire traces the use of infographics in earnings announcements back to comic books. Bitcoin Cash briefly spiked about 5%.”. Content picks.

Software 91

Software Banking Technology Corporate 91

Rock the Status Quo

JULY 30, 2015

Business Insider (@businessinsider) July 29, 2015. The below infographic outlines the major issues pretty well. They allow journalists to do ALL of the talking for them, without taking control of their own brand journalism and PR. Twitter’s huge problem in one chart [link] pic.twitter.com/W3TlDcslYc.

Education 100

Education Social Media Twitter Content Marketing 100

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. No problem, we all start somewhere! Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

FEBRUARY 24, 2015

The CMO Survey Highlights and Insights February 2015 from christinemoorman. If you enjoyed this post, you might also like: Infographic: B2B Marketing Budgets Focus on Content, Digital. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Marketing Budgets to Grow Digital Spend.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

DECEMBER 10, 2019

” What’s happening in public relations is happening right now in independent journalism. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. Infographics offer an engaging way to share statistics, tell a story or show a process. She holds a Bachelor’s degree in News-Editorial Journalism from the University of Illinois. Visit our archives for previous Social Media Week coverage.].

Social Media 40

Social Media Media Infographics Storytelling 40

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. The Wall Street Journal just penned a fawning profile of her. KIMOJI’S APP LAUNCHES TOMORROW!!! Karlie Kloss on Twitter.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Don’t be upset when you’re asked to subscribe, or else all you can see is scrambled content.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48