Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. What happens to an infographic you posted to Facebook even two days ago?

Social Media 120

Social Media Pinterest Media Infographics 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Here are five ideas!

Infographics 120

Infographics Storytelling Film Content Marketing 120

Sword and the Script

DECEMBER 29, 2015

My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. 12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. Top 5 Posts of 2015. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? From PR to Marketing: Why You Should Expand Your Skill Set.

Analytics 60

Analytics Viral Social Media Google 60

Cision

APRIL 7, 2017

In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. Today, we put a heavier emphasis on social media and influencer marketing than ever before. What are your thoughts on Influencer Marketing? If you’re not involved in influencer marketing, you’re missing out.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

AUGUST 6, 2015

Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Makes for a fairly uncomfortable flight, but if you’re forced to fly with them then it’s a means to an end. – thedibb.co.uk, April 5, 2015. Thanks in advance. – tripadvisor.com, February 1, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Extract Data from your Content and Design an Infographic. People love infographics. An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. In 2015, brands need an ad budget to make Facebook work. Mari suggests repurposing a video into everything from an infographic to a text post to social media ads to make the most of your efforts.

Facebook 120

Facebook Education Infographics Social Media 120

Cision

JANUARY 22, 2016

One of your goals for content marketing is surely spreading awareness of your brand. According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. Discover 71 tips in Cision’s latest tip sheet! It Gets You On Reporters’ Radar.

Media 120

Media Infographics Reputation Study 120

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Large-scale article marketing or guest posts are quickly becoming losing tactics for linkbuilding. Account Manager, Marketing Technology. Have questions?

SEO 155

SEO Google Web Infographics 155

Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile. Are you ready to join? Derek Lyons. Vice President. Photo Credit.

Mobile 60

Mobile Strategy SEO YouTube 60

Cision

NOVEMBER 24, 2015

According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. .

Examples 120

Examples Viral YouTube Infographics 120

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. SEO/SEM Marketing. Campaign Management.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Communications Conversations

FEBRUARY 25, 2015

They also plugged in a large infographic (we’ll also talk about that in a moment as well)–another nice visual piece that helps explain the decision from a few different angles. The link takes you back to the Walmart blog post with the announcement details, video and infographic.

Company 60

Company Case Study Infographics Study 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Rock the Status Quo

NOVEMBER 8, 2015

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. AZ Media Maven (@AZMediaMaven) November 5, 2015. Kelly Hungerford (@KDHungerford) November 5, 2015. PRprochat — Milvian (@MilvianPrieto) November 5, 2015. used with permission).

Social Media 100

Social Media Media Customer Service Resources 100

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. It’s no secret that improved access to data is changing the way marketers and communicators work. This includes the evolution of the traditional infographic. The over saturation of media with infographics has killed the effectiveness of the once widely-used supplement.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Robert Rose, Chief Strategy Officer, Content Marketing Institute. 59% od companies surveyed late last year say hiring of content marketing is imminent. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Marketwired

JANUARY 5, 2016

According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. If you’re not taking it to task in your content marketing, you’re content won’t perform near as effectively as it could. Focus your content-sharing and creation efforts.

Mobile 100

Mobile Content Marketing Survey Infographics 100

ISEBOX

MARCH 20, 2015

In 2015, distributing press releases that include multimedia content is paramount – documents, images, video, and infographics not only need to be included, but ideally should all be released together in a multimedia news release (MNR). SEO friendly. 1 week campaign. Cost: $4,000 and up.

SEO 70

SEO Analytics Infographics Video 70

ISEBOX

FEBRUARY 26, 2016

At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. This scenario unfolded on two notable occasions in 2015. April 15, 2015: Amgen’s Corlanor (ivabradine) for treatment of chronic heart failure. In 2014, that number was 41. Chronic Heart Failure: a. HCV (Hepatitis C Virus): a.

Pharmaceuticals 70

Pharmaceuticals Communications International Internal 70

Contently - Strategy

APRIL 14, 2021

a search marketing agency. We’ve all heard the stories where someone is searching for medical advice, and then starts seeing marketing about that condition.” Whether change becomes permanent depends on consumer and market acceptance.” ” What will change for individual users.

Privacy 102

Privacy Google Advertising Advertising 102

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Survey Marketing 60

ISEBOX

JANUARY 12, 2017

The Ogilvy/Pulsar project looked at all types of content, across the relevant social media channels – including text, videos, images, infographics – and found that followers were more likely to share when the post referred to an outside resource. . Remember our post on the rise of multimedia ? It may be time for a refresher course …. .

Social Media 70

Social Media Pharmaceuticals Company Media 70

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

ISEBOX

MARCH 3, 2016

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C.

eBook 70

eBook Viral Conference Content Marketing 70

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training'

Measurement 60

Measurement Communications Crisis Management Training 60

ISEBOX

DECEMBER 1, 2016

Company A hasn’t evolved with advances in technology to harness the power of e-detailing, a blanket term that covers online physician marketing, promotional and communication activities. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Sword and the Script

NOVEMBER 9, 2021

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. billion PR software market. billion PR software market. His market size estimate jives with the $4.1

Software 95

Software Banking Technology Corporate 95

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40

PRSay

NOVEMBER 18, 2016

There’s a reason 81 percent of senior marketers believe earned media is more or equally as effective when compared against paid media. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. A Matter of Trust.

Media 60

Media Leadership Enterprise Data 60

Communications Conversations

JULY 20, 2015

Was this really written in 2015? How to Get Your First 1,000 Real Facebook Fans (Infographic). 67 Insights from the Worlds Top Digital Marketing Experts. People with marketing chops. People who have been in digital marketing longer than a couple years. People and companies just looking for a click.

Social Media 60

Social Media Blogging How To Media 60