Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Rock the Status Quo

FEBRUARY 23, 2015

Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. How would you advise young professionals to go about optimizing their market value and relevance in 2015 and beyond? SF: There are 15 skills I see as essential in 2015. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. Learn how with our recent white paper!

Social Media 120

Social Media Strategy Media Facebook 120

Rock the Status Quo

JULY 30, 2015

Business Insider (@businessinsider) July 29, 2015. The below infographic outlines the major issues pretty well. They don’t understand how to use Twitter, measure its success and grow audience, and a Twitter chat is the perfect platform to educate people around these topics. Used with permission from Instavest.).

Education 100

Education Social Media Twitter Content Marketing 100

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Presspage

AUGUST 15, 2017

the importance of measurability. Rise of social messaging tools As of 2015, monthly active users for messaging apps surpassed those of the social media users. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers.

Technology 115

Technology Big Data Video Data 115

ISEBOX

MARCH 3, 2016

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C.

eBook 70

eBook Viral Conference Content Marketing 70

Waxing UnLyrical

JANUARY 16, 2015

Just two weeks into 2015, it’s already been incredibly busy. We had a lot of fun designing and sending out our 2015 eCard. I hope you received it; if not, I don’t think it’s too late to still wish you well for 2015. AirPR (@AirPR) January 6, 2015. Deirdre Breakenridge (@dbreakenridge) January 6, 2015.

Web 40

Web Leadership eBook Infographics 40

PRSay

NOVEMBER 18, 2016

Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. In fact, PR Newswire conducted an analysis in 2015 that found video content increased views 280 percent, while images increased views by 140 percent.

Media 60

Media Leadership Enterprise Data 60

Sword and the Script

NOVEMBER 9, 2021

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Business Wire traces the use of infographics in earnings announcements back to comic books. Client retention.

Software 95

Software Banking Technology Corporate 95

Waxing UnLyrical

SEPTEMBER 28, 2015

Public relations in India: Climbing up the value chain [infographic]. The traditional approach is dead,” says Amit Misra of MSLGROUP, as an introduction to this infographic. Why: “Public relations … in India is at a transformative stage. When Kejriwal defeated the media. Public Relations as Strategic Partner.

Infographics 40

Infographics Television Conference Writing 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

JANUARY 6, 2015

Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics! Christina Milanowski is social media director and account supervisor at Minneapolis-based Maccabee , a strategic public relations and online marketing agency.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. For example, 2015 is truly the year of “ROI.” And they’ll be using the right metrics to measure their success. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. She also serves as the 2015-2017 PRSSA national faculty adviser. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. KIMOJI’S APP LAUNCHES TOMORROW!!! pic.twitter.com/aXl8hiMobn. — Media Brands on Snapchat Discover (Dec 16.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28