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Get Your Free 2015 Social Journalism Study…& Infographic!

Cision

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. For a quick look at what’s in the study, check out the infographic below. But now, we see a shift towards journalists relying on the networks to get their jobs done. With data from journalists in 11 countries, including the U.S.,

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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.

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Behind the Headlines with Kristin Daher

Cision

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. before sending any pitch.

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Top Trends From State of the Media 2016

Cision

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. They must reconsider how they create, distribute and pitch their thought leadership. What impact does this have on communication professionals? This explains why almost half (48.9 Native Advertising.

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What to Know Before Creating a Content Marketing Strategy

Cision

A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. 2015 B2C Content Marketing Trends. Others may want visual content, such as video and infographics. Pitch your written and multimedia content to reporters. Pitch your written and multimedia content to reporters.

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4 Reasons Owned Media Drives Earned Media

Cision

Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. It Establishes Your Expertise.

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Infographic: Cision’s 2015 Social Journalism Study

prTini

Are PR pros pitching journalists the way they prefer? According to Cision’s 2015 Social Journalism Study , that answer is yes: 58% of U.S. In addition, PR pros are now contacting journalists using the methods they actually prefer, with 23% pitching stories on social platforms — in line with reporters’ preferences.