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Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. For a quick look at what’s in the study, check out the infographic below. But now, we see a shift towards journalists relying on the networks to get their jobs done. With data from journalists in 11 countries, including the U.S.,
A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.
In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. before sending any pitch.
Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. They must reconsider how they create, distribute and pitch their thought leadership. What impact does this have on communication professionals? This explains why almost half (48.9 Native Advertising.
A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. 2015 B2C Content Marketing Trends. Others may want visual content, such as video and infographics. Pitch your written and multimedia content to reporters. Pitch your written and multimedia content to reporters.
Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. It Establishes Your Expertise.
Are PR pros pitching journalists the way they prefer? According to Cision’s 2015 Social Journalism Study , that answer is yes: 58% of U.S. In addition, PR pros are now contacting journalists using the methods they actually prefer, with 23% pitching stories on social platforms — in line with reporters’ preferences.
TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. From drafting pitches to assessing campaign success – taking a data-driven approach to public relations has reshaped the communications industry. This includes the evolution of the traditional infographic. USE IBM WATSON ANALYTICS FOR ADVANCED SOCIAL MEDIA INSIGHTS.
On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Pitching reporters is not the same as it was 10 or even 5 years ago. How would you advise young professionals to go about optimizing their market value and relevance in 2015 and beyond? Daniel Lemin, President, One Good Brand.
PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Business Wire traces the use of infographics in earnings announcements back to comic books.
In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015.
According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. Adobe (pictured below) has a great template.
” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Now that we’re almost halfway through 2015, you can see he was right.
The CMO Survey Highlights and Insights February 2015 from christinemoorman. Personally, I’m a little weary of the ubiquitous Geico commercials, but the company certainly deserves recognition for staying on message – they’ve even got Warren Buffet making the pitch. Marketing Budgets to Grow Digital Spend.
According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases.
Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch. From the PRCA Digital PR Report 2015.
“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?
These folks want to talk about their needs outside the scope of actual pitches. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. December 2015: One Bold Content Marketing Prediction for 2016.
We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. billion in 2015, ad agencies and their clients are now freaking out that consumers can block those ads and render some online buys nearly worthless. billion - but the 5.7
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