Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Keep these practices to a minimum and when you DO write for someone else, make sure the post highly relevant to their audiences. Disavow harmful links.

SEO 155

SEO Google Web Infographics 155

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Communications Conversations

FEBRUARY 25, 2015

I’m not the first to write about this– Patrick Coffee at PR Newser noticed last week, too. They also plugged in a large infographic (we’ll also talk about that in a moment as well)–another nice visual piece that helps explain the decision from a few different angles.

Company 60

Company Case Study Infographics Study 60

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.) Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) how to communicate visually.

Communications 100

Communications Training Web Analytics 100

Stuart Bruce

DECEMBER 14, 2015

In 2015 we saw some great initiatives to help modernise public relations practice. He’s also helpfully summarised it in this infographic. I’m rather impressed that not only did he write the guide, he also did the illustrations himself. The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book.

Infographics 60

Infographics eBook Conference Training 60

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

APRIL 14, 2021

Repercussions from Google’s “ Mobilegeddon ” update in 2015, GDPR, and Facebook’s feud with Apple in 2020 are just a few examples of road bumps the industry has had to navigate in recent years. Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

Privacy 102

Privacy Google Advertising Advertising 102

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. Bitcoin Cash briefly spiked about 5%.”. Another new PR tech player.

Software 95

Software Banking Technology Corporate 95

Waxing UnLyrical

SEPTEMBER 28, 2015

There are transparency issues and then the age-old concept of utilizing agencies as just implementation partners, which in my opinion is a shame,” writes Pulkit Srivastava. Public relations in India: Climbing up the value chain [infographic]. Why: “Unless you ‘REALLY’ know the problem, you can’t solve it.

Infographics 40

Infographics Television Conference Writing 40

Communications Conversations

JULY 20, 2015

Was this really written in 2015? How to Get Your First 1,000 Real Facebook Fans (Infographic). One of the few who really writes a lot anymore across the social web. But, does that drive everything he writes about? Does he try to help make the industry a better place through his writings? Shelly Kramer, V3B blog.

Social Media 60

Social Media Blogging How To Media 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. We really like Heidi’s “free actionable marketing tips” (via email subscription).

Resources 53

Resources Marketing SEO Engineering 53

PR Conversations

JUNE 16, 2016

In the comments, I stated that I wanted to stand up for the body of circus press agents of the 19th and 20th century who get such a bad write up in the history of public relations. Before her election in 2015, Jo had worked as head of policy at Oxfam. Back in 2012, I wrote a post claiming Public Relations as a promotional industry.

Film 40

Film Groups Infographics Banking 40

PR Conversations

JUNE 16, 2016

In the comments, I stated that I wanted to stand up for the body of circus press agents of the 19th and 20th century who get such a bad write up in the history of public relations. Before her election in 2015, Jo had worked as head of policy at Oxfam. Back in 2012, I wrote a post claiming Public Relations as a promotional industry.

Film 40

Film Groups Infographics Banking 40

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Great listening skills, strong research abilities, and excellent writing skills. She also serves as the 2015-2017 PRSSA national faculty adviser. Which talent would you most like to have?

Conference 40

Conference Meeting Case Study Film 40

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. For example: One team member discusses a blog post with a client, outlines it, writes it, publishes, schedules promotion on social media, sets up metrics, and reports to the client.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

Is Taylor really composing every tweet, writing every post and personally popping each image online? Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time? January 31, 2015. Once you can fake that, you’ve got it made.”

Social Media 48

Social Media Marketing Media YouTube 48

The Proactive Report

JUNE 15, 2016

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Help determine appropriate marketing assets including product collateral, email offers, and other tools as needed such as infographics, whitepapers, videos, social media content.

LinkedIn 100

LinkedIn SEO Infographics Data 100

MaccaPR

OCTOBER 26, 2015

Think of what you’re asking for,” Petersen writes in her post. billion in 2015, ad agencies and their clients are now freaking out that consumers can block those ads and render some online buys nearly worthless. Clearly, paid advertising is not going away - eMarketer reports that in 2015, total worldwide ad spending will hit $569.6

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48