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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. This blogpost was co-authored by Heidi Sullivan.

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New Year’s Honours 2015

Stuart Bruce

She’s also a brilliant example of how in the UK you can forge a successful international public relations career without resorting to living and working in London. Robert deserves an honour because of his selfless, unflagging work and campaigning to get a fair deal for interns in public relations.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

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Make #Leadership a Priority in 2016

Deirdre Breakenridge

In 2015, I interviewed more than 50 professional women on my podcast show Women Worldwide. Here are several of my favorite quotes from the different Women Worldwide shows, featuring the women entrepreneurs and business professionals who interviewed with me in 2015. Being a leader means building trust.”.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Deirdre Breakenridge

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

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Building A Wildly Successful PR Agency: The Doug Spong Interview

MaccaPR

A shift in employee attitudes from an internal campaign? What’s the biggest mistake clients make with their PR agencies? Not agreeing on what success looks like. Not all metrics really matter – is it a sales or revenue target? A gain in market share? Clients must articulate and frequently communicate to their PR agency what success is.”.

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