Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Deirdre Breakenridge

FEBRUARY 13, 2015

On Tuesday, February 17, 2015 at 8:30 p.m. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. She works with colleges to teach students how to integrate social media and business to achieve communication, sales, and leadership success.

Healthcare 150

Healthcare Community Twitter Communications 150

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels International 111

Deirdre Breakenridge

JANUARY 27, 2020

It was the summer of 2015, and filming of this very important impact documentary was going as planned. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. A Guest Post By: Director Ashley Maria & Producer Lea-Ann W. Go Pioneers!

Film 194

Film Marketing Nonprofit Education 194

Stuart Bruce

MARCH 13, 2015

A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:46am PDT. A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:48am PDT. Nurul Shamsuri on her communication and leadership panel with Weber Shandwick EMEA CEO Colin Byrne. A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:48am PDT.

Video 60

Video Internal International Communications 60

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

Survey 90

Survey Content Marketing Marketing Measurement 90

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Continuing to show growth when you already have the market leadership and saturation is impressive. For marketers with a strong international presence, this is good news. Let’s see what changed!

Mobile 60

Mobile Facebook YouTube Video 60

Wadds Inc.

OCTOBER 5, 2023

At the CIPR International Maggie Nally Lecture this week, United Nations (UN) Under-Secretary-General for Global Communications Melissa Fleming provided insights into communicating accurately and effectively in the digital age. The UN leadership insists social media platforms must deliver on promises and face regulations.

Communications 98

Communications Crisis Social Media Storytelling 98

PRSay

OCTOBER 11, 2018

With her General Session presentation on Tuesday at the 2018 PRSA International Conference in Austin, Texas, Finger set out to debunk the prevailing notion that millennials and Generation Zers are too distracted and unmotivated to be change agents. According to Aria Finger , most sweeping generalizations about young people are wrong.

Conference 146

Conference Nonprofit Energy Mobile 146

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. PRSAICON #goingrogue #LRNSMPR.

Social Media 120

Social Media Conference Media Corporate 120

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government International 105

Stuart Bruce

MARCH 4, 2015

The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015. Next is a fascinating panel on Diplomacy 2.0

Communications 60

Communications Government Conference Public Affairs 60

Sword and the Script

APRIL 15, 2017

Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. Corp Comm Frets Leadership in Crisis Comms, says Study. This is a good case for PR people and attorneys to have lunch together once in a while. b) Apologies are edited by a committee.

Corporate 101

Corporate Airlines How To Crisis 101

Waxing UnLyrical

MARCH 2, 2016

International Women’s Day – coming up in less than a week – is a time to recognize women around the world for their achievements. For International Women’s Day, I’m sharing some of the powerful and encouraging quotes from several of the amazing women I’ve interviewed. Happy International Women’s day to you all!

Internal 40

Internal International Energy Financial 40

Waxing UnLyrical

MARCH 2, 2016

International Women’s Day – coming up in less than a week – is a time to recognize women around the world for their achievements. For International Women’s Day, I’m sharing some of the powerful and encouraging quotes from several of the amazing women I’ve interviewed. Happy International Women’s day to you all!

Internal 0

Internal International Energy Financial 0

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 211

Writing Communications Marketing B2B 211

Remote PR Jobs

SEPTEMBER 25, 2023

The Holmes Report published in 2015 found that while women make up 70% of those employed in the U.S. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. African American, 2.6% Asian American, and 5.7% Hispanic American. public relations industry, they make up only 30% of agency C-suite executives.

Agency 100

Agency How To Survey Employee 100

Reputation Us

JULY 14, 2017

The 2017 Annual Survey of Bank Reputations released a week after the Fed’s stress test results, revealed that the weight of importance of governance and innovation in banking has increased, as the importance of leadership and performance has declined. Leadership (14.1%). The top three “Overall” U.S. Governance (17.4%).

Banking 60

Banking Reputation Financial Government 60

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Her start : Public relations intern with Fleishman Hillard. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity International 60

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall.

Ethics 265

Ethics Automotive Conference Technology 265

Solo PR Pro

SEPTEMBER 24, 2015

On the fourth Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). 2/2) Can Volkswagen come back from this? Big news week w/Papal visit and more.

Internal 40

Internal International Leadership Community 40

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? I worked with Laura and her leadership team to figure out how their top executives viewed the agency and why they remained there. What’s the biggest mistake clients make with their PR agencies? Not agreeing on what success looks like. A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

Reputation Us

JULY 13, 2017

The 2017 Annual Survey of Bank Reputations released a week after the Fed’s stress test results, revealed that the weight of importance of governance and innovation in banking has increased, as the importance of leadership and performance has declined. Leadership (14.1%). The top three “Overall” U.S. Governance (17.4%).

Banking 60

Banking Reputation Financial Government 60

ISEBOX

MARCH 3, 2016

C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Monday October 12th, 2015. Tuesday October 13th, 2015. Tuesday October 13th, 2015. Wednesday October 14th, 2015. This is will be my third IMEX conference. At IMEX America 2014 , I presented on Panoramic PR.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. Freberg for the PR professors on Twitter list! ). Bigger the better, right?

Groups 60

Groups International Internal Conference 60

Mark My Words

JULY 25, 2022

The glossy “origin story” video Sunak used to launch his leadership campaign on Twitter – in which he talked about how his mother came to the UK in the early 1960s “armed with hope for a better life” – has been viewed more than 8 million times.

Social Media 60

Social Media Media Film Leadership 60

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. In fact, PR Newswire conducted an analysis in 2015 that found video content increased views 280 percent, while images increased views by 140 percent.

Media 60

Media Leadership Enterprise Data 60

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. What is next for you for the remainder of 2015? ​.

Communications 50

Communications Marketing International Internal 50

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Trust in the news has fallen 11% since 2015.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. This section of the report underscores an easy way to derail content marketing from the outset – one “driven by internal stakeholder interests” as the report concludes, rather than the needs of the market.

Survey 60

Survey Content Marketing Report Corporate 60

MaccaPR

SEPTEMBER 10, 2015

As you implement an inbound marketing practice, gain the buy-in of senior leadership. Finally, be sure to assemble internal superstars who want to see inbound marketing efforts succeed. Kern's own boss recommended she be loud about successes, so inbound marketing internally became a positive. September 9, 2015.

Marketing 48

Marketing International Internal Mobile 48

Communications Conversations

MAY 1, 2015

In my estimation, that’s still pretty radical thinking in 2015 – and we’ve been at this for more than 4 years! I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics. What’s been the impact internally and across the country with your AmFam agents and teams?

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Guest Post by Sean Williams.

Employee 40

Employee Measurement Communications International 40

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. In 2015 the university was slapped with one of the toughest punishments college sports has ever seen due to a decade’s worth of improprieties within the athletic department. There was a public outcry.

Sports 60

Sports International Internal Enterprise 60