Remove 2015 Remove Journalism Remove Public Affairs
article thumbnail

6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”.

Ethics 145
article thumbnail

Seriality (Context Matters)

Doctor Spin

[link] Seriality is a key concept in understanding the constancy and transformation of identity, particularly in public presentations of the self and its online manifestations. Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. 2015, June 11). The Publics in Public Relations. M/C Journal, 17, 110.

Groups 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Research-Based Insights About Viral Content

Cision

Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Journal Of Interactive Advertising , 6 (2), 30-38. Journal Of Marketing , 78 (1), 1-19. Berger, J., & Milkman, K. What Makes Online Content Viral? doi:10.1509/jmr.10.0353. doi:10.1002/pa.1471.

Viral 120
article thumbnail

Public Relations Objectives

Doctor Spin

Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

article thumbnail

How to use virtual reality for public relations

Stuart Bruce

You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Even in very traditional areas such as public affairs and lobbying VR can play a role. Amnesty used VR to increase donations.

article thumbnail

Examining the (weird) science of communication presentations

PR Conversations

I heard Catherine Keill speak when she was Hill+Knowlton Strategies Canada leader of its Alberta public affairs team. ” Jennifer Stadnyk is a public affairs operations officer with the Canadian Armed Forces. This means there is no chance you’ll pigeon hole her on a conference agenda.

article thumbnail

Examining the (weird) science of communication presentations

PR Conversations

I heard Catherine Keill speak when she was Hill+Knowlton Strategies Canada leader of its Alberta public affairs team. ” Jennifer Stadnyk is a public affairs operations officer with the Canadian Armed Forces. This means there is no chance you’ll pigeon hole her on a conference agenda.