ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Thought leadership is more important than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. are taking on more influential roles within their organizations. The takeaway for PRs?

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Trends SEO Leadership Print 124

Stuart Bruce

DECEMBER 29, 2014

She’s currently the chair of Global Alliance (the confederation of the world’s major PR and communication management associations and institutions), but has also been president of the Chartered Institute of Public Relations (in fact under her leadership we finally achieved chartered status).

Ethics 95

Ethics Local Blogging Social Media 95

Agility PR Solutions

SEPTEMBER 25, 2019

Over the last few years, PR leaders have gotten fair to middling grades for their performance from The Plank Center for Leadership in Public Relations. Results of The Plank Center’s Report Card 2019 reflect little change in public relations leadership from studies in 2015 and […].

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Report Leadership Study Publicity 117

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire.

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Blogging Case Study Social Media Instagram 282

PRSay

AUGUST 8, 2017

Good governance takes leadership. Good leadership takes looking beyond the moment to make decisions that will have an impact long past the decision point. This year, we have several governance initiatives coming before the Leadership Assembly on Oct. This will not mean that amendments won’t come before delegates.

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Government Leadership Fashion Communications 68

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP). Want to see how to do this for your blog?

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Data-Driven PR Facebook Analytics Google 60

Marketwired

DECEMBER 21, 2015

Medium , a blogging platform with built-in social features that let you to interact with other publishers and share your work, is a great option for brands that want to demonstrate thought-leadership with longer form content. Find out what type of content performs best on this platform and how to get started.

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PRSay

SEPTEMBER 16, 2020

We also alerted VHA leadership as to what we were hearing, and they were able to respond. PRSA named Pedene as Public Relations Professional of the Year in 2015. Thanks to our PRSA training, the values of ethics came into play. We were advocates of the public interest in responding and communicating about the pandemic.

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Ethics Public Affairs Crisis Management Training 203

Deirdre Breakenridge

FEBRUARY 13, 2015

On Tuesday, February 17, 2015 at 8:30 p.m. She works with colleges to teach students how to integrate social media and business to achieve communication, sales, and leadership success. We’re looking forward to a really informative and insightful tweet chat that will enlighten us on healthcare communications in 2015.

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Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

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Content Marketing Interviews Marketing Leadership 170

Deirdre Breakenridge

MAY 24, 2016

In 2015, Americans listened to approximately 21.1 Are you trying to educate listeners and use your podcast as a thought leadership platform? million hours of podcasts per day, according to Edison Research. But, is podcasting right for everyone? Will you capture your audience’s attention so that they become your loyal podcast fans?

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Energy Mobile Community Measurement 190

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.

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Measurement Tools Agency Blogging 60

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

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Leadership Training Employee Media Training 52

Communications Conversations

JANUARY 5, 2015

However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers. We’re seeing people take on more diverse leadership roles (overseeing areas like Corporate Communications, PR and Integrated Marketing). This is just my opinion, keep in mind.

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Social Media Marketing Media Trends 60

PRSay

SEPTEMBER 1, 2017

2009; Ragas, Uysal & Culp, 2015). For example, this month BEPS is sponsoring the webinar “The Ethical Expectations of Leadership.”. Some of the core competencies tested through the process include business literacy, organizational structure, leadership skills and problem solving. Pursue the APR.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Continuing to show growth when you already have the market leadership and saturation is impressive. The drop in Q1 2015 is steeper than normal. Let’s see what changed! billion people. Christopher S.

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Mobile Facebook YouTube Video 60

PRSay

MAY 3, 2019

The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Content marketers and social media managers are experiencing the same fragmentation of audiences. New types of non-media platforms that will eagerly share your message.

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How To Education Exercises Newspapers 137

Cision

MARCH 29, 2016

CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. Leslie Nicol of CIN and Maine Desk (2015) offers a pretty innovative way to do this: with your subscriber list. Tom Gable of Gable PR (2015) points out an overlooked aspect of press releases: the boilerplate. ” 4. Boilerplate.

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Retail Pitching Print Writing 120

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. What does it take to become a thought leader? Exhibit resilience.

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Leadership Strategy Wikipedia eBook 52

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I returned to Minnesota PRSA in 2015 to pursue accreditation (APR) to give me an edge in pitching clients as a solopreneur again. You’ve held numerous leadership positions over your storied career.

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Publicity Leadership Corporate Agency 174

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

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Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

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Survey Content Marketing Marketing Measurement 90

Cision

FEBRUARY 1, 2016

Facebook Events is a feature that has been around for a long time and that got a major overhaul at the end of 2015. In 2015, reviews started to display more prominently for businesses on Facebook and in late 2015 the search feature significantly improved discoverability. Things have changed a lot since then.

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Facebook Video Groups Creativity 48

PRSay

OCTOBER 5, 2016

It’s true that Indiana sustained some bruises in the boxing ring of public opinion in 2015 when passage of the Religious Freedom Restoration Act prompted a backlash from companies, which threatened to pull business and events from Indiana. That’s irony,” he wrote.

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Conference Nonprofit Hotels International 111

Shift Communications

DECEMBER 16, 2014

Here are the fast facts before we dive in: The new homepage was announced last week but won’t roll out to users until early 2015. Pulse is ideal for thought leadership content that showcases the leaders at your brand and what’s on their minds. The new tile-style widget look is simplified and less busy than its predecessor.

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LinkedIn Marketing Advertising Advertising 151

PRSay

JANUARY 17, 2019

Boards are anticipating a changing environment and putting leadership in place who are capable of succeeding in it.”. The report also found the 425 CEO changes in the fourth-quarter of 2018 to be the highest ever on record, a strong increase from 2017’s fourth-quarter departures of 294.

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PRSay

SEPTEMBER 19, 2019

In 2015, Forbes estimated that the drink rakes in around $100 million over the course of a single autumn. In addition, Google Trends data reveals that searches for “pumpkin spice latte” on Google peaked in 2015. Though autumn officially starts on Sept. 23, Starbucks rolled out its pumpkin spice latte this year on Aug.

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Instagram Analytics Google Trends 128

Deirdre Breakenridge

JANUARY 27, 2020

It was the summer of 2015, and filming of this very important impact documentary was going as planned. She is a winner of several technical and leadership awards – including the Triangle Women in Business award and twice receiving the prestigious IBM Award of Excellence! A Guest Post By: Director Ashley Maria & Producer Lea-Ann W.

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Film Marketing Nonprofit Education 194

Waxing UnLyrical

DECEMBER 14, 2015

Thought Leadership: Wise Thoughts from Wide Experience. What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. Why: “Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity.

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Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. They must reconsider how they create, distribute and pitch their thought leadership. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. You follow up that image with other, strategic pieces, which could be more visuals but could be an in-depth thought leadership article or video. Here are five ideas! Determine your objectives.

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Infographics Storytelling Film Content Marketing 120

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. PricewaterhouseCoopers.

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ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. One tactic that supports that positioning is a thought leadership event. Brands must earn the trust of customers, and that’s where good PR can play a role.

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Education Leadership Viral Consumer 120

Karen Freberg

NOVEMBER 13, 2018

This was a role I have been leading up to for the last few years after I was nominated as Vice Chair Elect in 2015. You may be asking – Karen, why is leadership important to take on? Well, it teaches you a lot not only about the dynamics of the group you are leading, but also your own approaches to leadership.

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Leadership Conference Sports Social Media 47

Cision

JUNE 16, 2016

Here are some of the main takeaways, tweets and thought leadership from day one. . Alistair Wheate (@alistairtweet) June 4, 2015. Attendees not only have the opportunity to gain first-hand insights from over 60 speakers, but also the opportunity to network with other powerful leaders in the PR and communication industry.

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Cision

JUNE 1, 2017

However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations. KD: Understand that you can’t do it all.

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