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A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Scandal: 2015: E. He has clearly benefited from excellent media training. As the face of the corporation, many CEOs are naturally charismatic. Some are effortlessly sincere.

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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

Following his NPR interview, Cosby wisely cancelled appearances on Late Show with David Letterman , the Queen Latifah Show , an interview with the Associated Press, a concert in Las Vegas and other shows in 2014 and 2015. One headline proclaimed: “ Bill Cosby’s Silence on Rape Allegations Makes Huge Media Noise.”

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). Digital PR training.

Training 119
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How to Prepare & Coach Executives Through Media Interviews

Cision

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts.

How To 137
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A SHIFTer Tries Skills-Based Volunteering

Shift Communications

In 2015, I took a new approach to volunteering and embraced skills-based volunteering. I guess Mommy forgot to media train her own kindergartener! Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations.

Local 60
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Thanksgiving – A Time to Reflect and Catch Up

Solo PR Pro

If you’re so inclined during your downtime, we’ve collected a list of some of our most useful posts this year, in case you missed them: 2015 Solo PR Pro Compensation Survey Insights Report – A detailed report on the findings from a survey of independent communications consultants that Solo PR Pro conducted.