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State of the Press Release in 2015

Ronn Torossian

One reason press releases have changed in 2015 is that public relations and the public has changed. Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [.]. In the 1920s, headlines for press releases were in the style of radio broadcasts.

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2015 State of the News Media Report

The Proactive Report

Pew Research released their 2015 State of the Media report this week. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. The percentage listening in 2015 was up two points over 2014 levels (15%). Key trends. Things to consider.

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The State of the News Media 2015

Journalistics

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Now in its 14th year, the report is one of the best indicators of the health of the news media industry.

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Guest Post: When PR Opportunity Knocks…

Deirdre Breakenridge

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. Newspapers, magazines and radio stations never had those resources to start with. And they expect to use “much more” in the next year. Now every news website needs video.

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Writing Inspiration Roundup: Our Top Writing Posts of 2015

Marketwired

Fifty years later the newspaper industry adopted the word to refer to “a unit of writing that can be used over and over without change.” The History of the Boilerplate and 7 Tips on Writing One. Back in the mid-1800s, boilerplates were the steel plates that were used to make steam boilers for ships.

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MediaPulse | A Weekly Media Round-Up

Cision

Talking Points: Bargaining between the Washington-Baltimore Newspaper Guild and Washington Post owner Jeff Bezos is heating up ( Romenesko ); and Peter Schweizer has made deals with The New York Times , The Washington Post , and FOX News to pursue story lines found in his forthcoming anti-Clinton book that drops on May 5 ( NYT ).

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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

The same thing has happened with newspapers. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Keep in mind that more people are watching “ episodic video content ” when you factor in all the streaming and cable options we have now.

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