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The State of the News Media 2015

Journalistics

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

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Guest Post: When PR Opportunity Knocks…

Deirdre Breakenridge

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. Newspapers, magazines and radio stations never had those resources to start with. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently.

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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

The same thing has happened with newspapers. That means the credibility boost that comes from third-party media placements remains critically important. You often have to help the media do that. Content marketers and social media managers are experiencing the same fragmentation of audiences. And network TV news.

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Depressed and depressing: the state of UK news media

Stephen Waddington

Trust in the news has fallen 11% since 2015. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

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3 Ways to Revamp Your Media Relations Tactics

Stern + Associates

Did you know 2015 was the worst year for the newspaper sector since the Depression? ” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group. Today’s children will likely never understand the meaning of “hot off the presses.”

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Has the Digital Age Affected the Impartiality of the Press?

Cision

In an age where digital news is becoming increasingly more relevant and popular, and news is gained more by referral from friends and colleagues, via social media, than directly from journalists and publications, we should wonder if the importance of impartiality is diminished. The Growth of Social Media as a News Source.

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5 tips to maximise your PR these holidays

Public Relations Sydney

But before we get to 2015 there is the festive season to celebrate. Capitalise on holiday themes If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. Content calendars are a useful way of planning your business’ social media content.

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