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One of my favorite annual reports is the Pew Research Center’s State of the News Media2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?
Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. Newspapers, magazines and radio stations never had those resources to start with. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently.
The same thing has happened with newspapers. That means the credibility boost that comes from third-party media placements remains critically important. You often have to help the media do that. Content marketers and socialmedia managers are experiencing the same fragmentation of audiences. And network TV news.
Trust in the news has fallen 11% since 2015. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.
Did you know 2015 was the worst year for the newspaper sector since the Depression? ” Socialmedia. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group. Today’s children will likely never understand the meaning of “hot off the presses.”
In an age where digital news is becoming increasingly more relevant and popular, and news is gained more by referral from friends and colleagues, via socialmedia, than directly from journalists and publications, we should wonder if the importance of impartiality is diminished. The Growth of SocialMedia as a News Source.
But before we get to 2015 there is the festive season to celebrate. Capitalise on holiday themes If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. Content calendars are a useful way of planning your business’ socialmedia content.
Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.
Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. Want more insights on the effect of socialmedia on journalism? Check out the 2015 Global Social Journalism Study!
Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. And while we’re on the topic, do not confuse socialmedia outreach with a public relations campaign. First and foremost, remember to meet the media’s needs.
In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. — Robert Udowitz (@RUdowitz) June 10, 2015. Audrey Huang (@DrAudreyHuang) June 10, 2015. Check out our tip sheet!
One of my favorite annual reports is the Pew Research Center’s State of the News Media2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and socialmedia audiences.
An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of socialmedia discussions and online news about medical marijuana (MMJ). There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. The Current State.
The New York Times, BuzzFeed, National Geographic, The Washington Post and The Guardian are just a handful of the major media outlets currently publishing to Facebook’s Instant Articles. Per the socialmedia giant’s blog , the program will be available to publishers of any size, located in any country on April 12. Over half (51.8
With so many people glued to their screens engaging on socialmedia daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular socialmedia users, travel influencers offer travel and tourism brands exposure to an already established audience.
Welcome to 2015! By assessing these factors, you can review your PR strategy to plan what you would like to achieve in 2015 to reach your business goals. Here are some tips on what to include in your PR strategy to achieve your 2015 business resolutions. When you receive media coverage, it is worth communicating.
I read the newspaper. And socialmedia blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of socialmedia blogs. Was this really written in 2015? And, for the love of God, how many more “47 tips from the top socialmedia pros” posts do we need?
Sunak’s socialmedia strategy is masterminded by Cass Horowitz, son of best-selling novelist Anthony Horowitz. ” Mr Sunak has also attracted derision on socialmedia, with Labour supporters and others sharing a clip of him as a teenager talking about how he has no working class friends. .”
One of my favorite annual reports is the Pew Research Center’s State of the News Media2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?
Communication has been dramatically changed by socialmedia. With companies still trying to figure out the best way to utilize the power of socialmedia platforms, one of the most well-known marketing tools has transformed its original purpose. How to Write the Best Press Release? Newsworthy.
The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. This is a growing segment has developed out of the market for socialmedia management. News has a finite shelf life.
As one of the biggest socialmedia platforms in the world, Facebook has established itself as a trusted news source globally. This is a testament to its popularity amongst Germans and is supported by the fact that it has stayed in the top spot since 2015.
It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the SocialMedia Conference for PR, Marketing and Corporate Communications at Disney World last week. In late 2015, Microsoft rolled out Skype Translator. Poor images won’t get picked-up on covers of big newspapers.”.
There’s also a perceptual disconnect between what socialmedia typically stands for and the psychological meaning of “X.” ” Socialmedia such as Twitter, tend to be about connecting people and having conversations, whereas “X” often represents the opposite.
Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 2015 marked a dramatic increase in the number of African American high school graduates attending college at 70.9 In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers.
I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick. I’ve been a Wards since 2015. Y ou can follow Bob on socialmedia on Twitter & LinkedIn. Powering Ford’s Future: F-150 Lightning.
That was my first experience really using socialmedia and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.
However, despite the assumption that this generation gets all of their information from socialmedia, there may be one viable news source that still surprises: campus media. 92% percent of 18-34-year-olds in the U.S. 92% percent of 18-34-year-olds in the U.S.
Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. But many were surprised to see an advert for the fragrance, featuring Depp playing a guitar, being shown on TV during The Great British Bake Off this week. “We
First, the ease with which disinformation can be created and spread via socialmedia has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.
Socialmedia is a godsend to the PR profession. For the most part, the media gatekeepers no longer matter, and I’m really OK with that. As a former newspaper reporter, I am empowered by socialmedia to write for the world’s biggest broadsheet. 8) What is next for you for the remainder of 2015?
So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. Nominated by Dr. Tom Grier, Winona St.
I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. You can do your socialmedia online – my socialmedia style is to do in-person socializing with a human being in front of me!
According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio).
Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” There’s no doubt that with the evolution of socialmedia and the proliferation of online channels and platforms, consumers can now make their voices heard in a way that wasn’t possible before.
We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, socialmedia programs and content development. 9) What is next for you for the remainder of 2015? And no, I’m not kidding. (9)
.” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Digital media journalists are watching, [which] creates communication opportunities.” So, overall takeaways?
I was a founder and am still a member of its SocialMedia Panel and have also been elected member of the CIPR national council since 2011, having been re-elected just last year. Annual cost €200 with a €200 joining fee (waived for 2015). Last year I also became a fellow of the institute. World Communication Forum Association.
Best of all, videos about your company and its products are shareable by your customers, so your YouTube channel – properly treated and optimized – automatically equips your customers, dealers, employees and fans to become evangelists in pushing out your video content via socialmedia. Make a comment on your video?
a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.
In Harry Potter newspaper pictures are alive with characters that move. However, many PR professionals are put off the idea of using gifs because their main knowledge and experience of them are the the humorous ones they see on socialmedia with brief clips of characters from popular films or TV shows. Why use animated gifs?
Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, socialmedia marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.
In 2015 a record-breaking 172 nations were part of Earth Hour with over 10,000 landmarks participating. In 2015, 23 million viewers across America watched it from home. It captured everyone’s imagination and doubled his newspaper’s circulation. Socialmedia is a great channel to go viral. Nike: Just Do It.
Consider that: The number of bona fide independent media outlets is declining – in the U.S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.
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