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But even better… fall’s arrival means it’s time to start collecting 2015 editorial calendars , if you haven’t started yet! It gives you the power to pitch exactly what journalists want at exactly the right time. How do you handle your own editorial calendar process and pitch reminders? Whooooooooot!
Can you believe it’s December and 2015 is coming to a close? Maybe there are relationships that have popped up in 2015 that are serving an important purpose, but, at the same time, are there those relationships that you need to let go, for all parties to move onward. I accomplished my 2015 show goals. Here’s a personal example.
A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts.
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. You’ll learn which journalists see the most original comments on their posts, how many journalists log into their accounts daily and which medium they prefer for receiving pitches! Want more details on how journalists use social?
Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Make a note of who accepted your pitch, where it was used and when.
But do your pitching tactics reflect this shift? In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. Avoid making the following three social media pitching mistakes…and get advice on what to do instead: 1.
In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage.
Oriana Schwindt is a TV reporter for International Business Times and has been with the publication since 2015. She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. What advice do you have for PR professionals trying to pitch you?
News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. Do you have any advice for PR professionals pitching you?
According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. While there’s been a slight increase in the amount of journalists accepting pitches via social media, that’s not the way to go, at least not for the time being.
active loyalty program members from 2015. When is the best time to pitch this journalist, what is their deadline and is there a way they don’t want to be contacted? The exact same applies to pitching a journalists or media outlet, what you don’t know can hurt you. Journalists get more spam than anything else.
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. — Colleen Kelly (@FamilyTravelCK) September 16, 2015. Make it snappy.
Rock The Pitch #13 This critique has nothing to do with bad luck. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine. THE PITCH It’s impressive. Bravo, Manuela – stellar job on this pitch!!
Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. How to Build Rapport and Pitch Media Using Twitter. PR pros know that journalists aren’t limited to being pitched solely via email anymore. Twitter is emerging as a new frontier of pitching opportunities for the savvy PR professional.
Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. The Pitch: Sent: Wednesday, November 25, 2015 5:53 AM. To: Carrie Morgan .
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. Plan your pitch in advance. Extra tip 3: Sound exciting.
He was an early crypto observer and writer (see his 2015 story on crypto mining with Raspberry PI) , and seemed as equally wowed by the tech’s possibilities as he was appalled by ICO marketing. John had a lot to say about the do’s and don’t’s of pitching him (and by extension other top tier reporters) your ICO.
Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. –John.
In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. before sending any pitch.
Cision’s latest PR Kit will help your gift guide pitches stand out from competing brands with: Detailed profiles on major lifestyle, fashion and entertainment influencers. Pitching tips from print and online media contacts. Start now or supplement your ongoing efforts with our free 2015 Holiday Gift Guide PR Kit.
Cision’s 2015 Nonprofit PR Kit includes tips for sourcing content on a budget. For more ways to get connected with the influencers and outlets covering nonprofits, charities, philanthropy, fundraising, volunteerism, get our free 2015 Nonprofit PR Kit ! Best Practices Featured nonprofit pitching PR Kit'
11 Reasons Why Journalists Don’t Respond to Your Pitches. The Complete List of Cultural Trends to Watch for in 2015. What Digital Marketing Will Look Like in 2015. 2015 Social Media Predictions. The post 2015 Trends + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. S ign up today
Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.
The 11 Personalities You’ll Face When Pitching. 6 Ways to Think Smarter in 2015. 15 Social Media Companies To Watch In 2015. The post Think Smarter in 2015 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. Cheers and happy reading! . History of the Hashtag (Octothorpe). S ign up today !
And most of the people who are struggling to pitch — don’t do it. She joined my Inner Circle program in 2015 to accelerate her PR growth. One of them — that strategy I mentioned that all great pitching pros implement — is building a custom media list for every new story angle. She’s Michaela Kron, senior PR manager at Duolingo.
CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. ” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals. ” 4. Boilerplate. Eichner, J.
While national journalists are frequently inundated with pitches and story ideas, local media contacts often crowdsource or turn to social media to find what is trending in their neighborhoods. Want to pitch your brand into local and national outlets? Best Practices Featured pitching public relations' Familiarity.
Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. Follow these tips for pitching reporters on their top four preferred contact methods. Don’t wing your verbal pitches.
Barring issues, it should hit bookshelves in the first half of 2015. While I have one publisher that’s approached me about a book deal, the sassy horse trader in me requires that I spend the next few weeks in the thick of pitching publishers until I solidify the right contract.
Pitching to media professionals and influencers is a delicate process. According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Your pitch should be well-structured with a strong headline and concise copy. Measuring.
Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Pitching Styles Remain The Same. With data from over 3,000 journalists in 11 countries, including U.S., Only 13 percent of U.S.
Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. 2015 was the year for thousands of brands to find a solution that could immediately prove positive results — that solution was Kiip. .
The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here. Content marketers and social media managers are experiencing the same fragmentation of audiences.
Welcome to 2015! By assessing these factors, you can review your PR strategy to plan what you would like to achieve in 2015 to reach your business goals. Here are some tips on what to include in your PR strategy to achieve your 2015 business resolutions. Network more Networking is a key ingredient for gaining new clients.
While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television. Images via Pixabay: 1 , 2.
A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. 2015 B2C Content Marketing Trends. Pitch your written and multimedia content to reporters. Seventy percent of B2B marketers create more content now than they did one year ago.
New sites like Little Things , which launched in September 2014, grew at an exponential rate in 2015 while other sites, like Gigaom , closed their “doors,” only to be acquired and started up again in a new form. The media world today moves at lightning pace. That could mean new publications, job changes, or changes in ownership.
Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Looking to pitch traditional media outlets? These advantages allow traditional media to do what online media simply cannot. Credibility. Geographic Specificity.
Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. They must reconsider how they create, distribute and pitch their thought leadership. What impact does this have on communication professionals? This explains why almost half (48.9 Native Advertising.
But before we get to 2015 there is the festive season to celebrate. The content of posts could be as simple as wishing everyone ‘Merry Christmas’, ‘Happy Holidays’, ‘Happy New Year’ or asking questions, such as ‘What are your New Year’s resolutions for 2015?’ Reviewing and updating your PR strategy will give you a head start in 2015.
Pitches are invited during the remainder of August, with text and images submitted by the end of September for publication before the end of October. If you’d like to submit a pitch, you can do so via this form or email stephen.waddington@wadds.co.uk. It has published six books since 2015, five crowdsourced.
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The ‘goldfish attention span’ statistic is based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all. PR Tech Sum].
Pitch reporters and influencers. When pitching, it’s important to be clear and concise. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. Follow these four strategies to get the most out of your brand’s news: 1. Get to the point straight away.
Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. How can you stand out? Want inspiration? PricewaterhouseCoopers.
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