ImPRessions - Crenshaw Communications

JUNE 30, 2016

But a few years ago, the public relations industry – led by the largest multinational agencies – decided that, in order to be competitive in an increasingly integrated marketing universe, we must be winners at Cannes, and we should work to grow the PR category to expand recognition for what we do.

Agency 120

Agency Creativity Advertising Advertising 120

Wadds Inc.

APRIL 17, 2024

If futures and foresight work, stakeholder engagement, and public affairs are our forte, where should the Britain focus its attention right now and why?" The most recent book explored the role of AI tools in public relations. FuturePRoof was founded in 2015 by Sarah Waddington as a platform to explore the future of practice.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Stuart Bruce

FEBRUARY 24, 2015

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. StateOfPR – Research report from Chartered Institute of Public Relations.

Social Media 60

Social Media Public Affairs Media SEO 60

Cision

APRIL 4, 2016

Journal Of Public Affairs (14723891) , 13 (2), 160-171. Journal Of Marketing Research (JMR) , 49 (2), 192-205. doi:10.1509/jmr.10.0353. Botha, E., & Reyneke, M. To share or not to share: the role of content and emotion in viral marketing. doi:10.1002/pa.1471. The Secret to Viral Success. Marketing Research , 24 (4), 10-15.

Viral 120

Viral Journalism Advertising Advertising 120

Stuart Bruce

MARCH 4, 2015

The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015.

Communications 60

Communications Government Conference Public Affairs 60

Doctor Spin

FEBRUARY 22, 2024

Learn more: Digital PR Public Affairs (PA) “Integrating corporate planning and public affairs perspectives is crucial for organizations to effectively respond to environmental change and adapt to social and political turbulence.” While advertising can support such endeavours, the driving force is usually public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR Conversations

APRIL 16, 2015

This concept comes from George Steiner’s The Idea of Europe , published in 2015.). Currently he is senior counsel of Methodos , an Italian integrated thinking, cultural change management consultancy and teaches public relations at the Vatican’s LUMSA University in Rome. He remains a frequent contributor to PR Conversations.

Public Affairs 40

Public Affairs Policies System Government 40

PR Conversations

APRIL 16, 2015

This concept comes from George Steiner’s The Idea of Europe , published in 2015.). Currently he is senior counsel of Methodos , an Italian integrated thinking, cultural change management consultancy and teaches public relations at the Vatican’s LUMSA University in Rome. He remains a frequent contributor to PR Conversations.

Policies 40

Policies Public Affairs System Web 40

Communications Conversations

DECEMBER 8, 2022

Molly is the chief communications and public affairs officer with Shipt. Other leadership roles : Maggie was the editor of the LOL/OMG blog as part of l’etoile Magazine from 2013-2015, giving her insight into social media and allowing her to hone her writing skills. Bank and Optum. Where is she now? Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? In contrast, TV audiences expect that their TV news anchors (hello, Brian Williams) will refrain from fooling them. Did they cross them?

Film 48

Film Marketing YouTube Advertising 48

PRSay

APRIL 30, 2019

Marine Corps public affairs conference in New Orleans in 2011. I sat in the audience of roughly 200 Marine Corps public affairs officers and observed a debate on the value of sending them to a newly-formed, yearlong master’s degree program in communications, and if having the APR really added credibility.

Public Affairs 121

Public Affairs Publicity Conference Training 121

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. I caught up with four of the authors this week ahead of publication to ask them about some of the biggest issues facing our profession.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PRSay

OCTOBER 12, 2016

For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. Specifically, data will reveal critical trends, patterns and insights in the wake of a crisis to empower communications, PR, public affairs and marketing teams.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Stuart Bruce

FEBRUARY 11, 2016

Another great example of using VR for storytelling is Amnesty International which used VR in early 2015 to give people a more immersive and emotional experience of the devastating results of barrel bombing in Alepppo, Syria. Even in very traditional areas such as public affairs and lobbying VR can play a role.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

AUGUST 25, 2016

Today the stock is valued at more than $720 a share up from $300 in December 2015. Author James Rubec, Cision Content Strategist, is a content marketer, researcher and brand journalist who for the past year with Cision has told data stories about global news events, public affairs and what motivates people to take action.

Storytelling 40

Storytelling Brand Branding Wireless 40

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. Danny Sullivan (@dannysullivan) 27 March 2015. Why use animated gifs? pic.twitter.com/dY2RwA2F4H.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

PR Conversations

MARCH 19, 2015

. “If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” ” Stuart Ewen. By Toni Muzi Falconi. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

. “If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” ” Stuart Ewen. By Toni Muzi Falconi. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

FEBRUARY 5, 2015

I heard Catherine Keill speak when she was Hill+Knowlton Strategies Canada leader of its Alberta public affairs team. ” Jennifer Stadnyk is a public affairs operations officer with the Canadian Armed Forces. This means there is no chance you’ll pigeon hole her on a conference agenda.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

I heard Catherine Keill speak when she was Hill+Knowlton Strategies Canada leader of its Alberta public affairs team. ” Jennifer Stadnyk is a public affairs operations officer with the Canadian Armed Forces. This means there is no chance you’ll pigeon hole her on a conference agenda.

Communications 40

Communications Conference Government Policies 40

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. The National Conference will host about 1,700 students, providing the attendees with more than 30 sessions with public relations professionals representing a variety of public relations skills and experiences in different industries.

Groups 60

Groups Internal International Conference 60

Doctor Spin

MARCH 8, 2025

Volkswagens Dieselgate Scandal (2015) VW was caught cheating emissions tests, falsely claiming their diesel cars were clean when they were 40 times over the legal pollution limit. Viewers interpreted it as a wife control ad, not an empowerment story. Stock crash. Peloton lost $1.5 billion in value in two days. No damage control.

Examples 52

Examples Airlines Viral Crisis 52

Mindful Marketing

JULY 28, 2015

An interesting aspect of our work is that we find ourselves doing more and more public affairs work. What is next for you for the remainder of 2015? In terms of industry focus, healthcare, manufacturing and professional services are sweet spots for us. As the CEO, you wear many hats. Which is the most challenging one?

Interviews 50

Interviews Communications Storytelling Marketing 50

Doctor Spin

FEBRUARY 8, 2025

As a seasoned PR professional, I know similar public affairs strategies, albeit on more minor scales. 2015, June 11). The Publics in Public Relations. link] As Facebook went public in 2012, it took the lead and embarked on an aggressive journey to monetise social media usage. 2015, June 11).

Strategy 103

Strategy Wikipedia Data Facebook 103

Stuart Bruce

NOVEMBER 11, 2016

In the 2015 general election the then Labour leader boasted about how Labour’s enormous ground campaign would deliver four million doorstep conversations. The UK Conservative party used Facebook in the 2015 general election not just for crude targeted advertising, but analysed it to get insight that could be used in doorstep conversations.

Communications 154

Communications Data Policies Twitter 154