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State of the Press Release in 2015

Ronn Torossian

One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts. The post State of the Press Release in 2015 appeared first on Ronn Torossian 5W Public Relations CEO Blog.

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Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

Deirdre Breakenridge

With her love of the hashtag, Laurie has also launched a new podcast program called, “ The Hashtag Show ” as a part of the #50Shows Empowering Women movement, to give women a voice and a platform through Internet radio. And for 2015, I have big plans for www.HashAtIt.com. People are really loving them.

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2015 State of the News Media Report

The Proactive Report

Pew Research released their 2015 State of the Media report this week. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. The percentage listening in 2015 was up two points over 2014 levels (15%). Key trends. Things to consider.

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Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

It’s too late to enter this year’s contest, but you can watch the final competition on January 17, 2015. Host Harcourt is best known as a former radio music director and on-air personality in Santa Monica. Guitar Center Presents: Your Next Record with Steve Aoki. Guitar Center Sessions on DIRECTV.

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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

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Guest Post: When PR Opportunity Knocks…

Deirdre Breakenridge

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. Newspapers, magazines and radio stations never had those resources to start with. And they expect to use “much more” in the next year. Now every news website needs video.

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The Top 50 Social Media Influencers on Twitter

Cision

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.