Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. In his latest book, Content, Inc., It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 72

Social Media Marketing Media Content Marketing 72

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” These services launched over the course of the past couple of weeks.

Twitter 75

Twitter Report Journalism Video 75

Critical Mention

APRIL 26, 2017

We left an AM radio station in Syracuse that had been the “Voice of the Orange” for over 50 years. In 2015 the university was slapped with one of the toughest punishments college sports has ever seen due to a decade’s worth of improprieties within the athletic department. There was a public outcry.

Sports 60

Sports Internal International Enterprise 60

MaccaPR

JUNE 1, 2016

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. The client was looking for a way to establish brand presence and industry expertise beyond the scope of traditional television ads in an effort to generate more leads.

Brand 48

Brand Branding Storytelling Healthcare 48

Stuart Bruce

JANUARY 7, 2016

This matches similar research on the market value of reputation such as the 2015 UK Reputation Dividend Report which said that 30% of the market value of FTSE 100 companies is based on reputation. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

Cision

FEBRUARY 2, 2016

The 1960 presidential debate, the first televised debate in history, between John F. Radio listeners declared Nixon the winner. Television viewers almost unanimously declared Kennedy the winner. From 1960 to 2015, Americans looked for candidates that felt “ presidential. Since 1960, PR is what wins elections.

Television 120

Television Social Media Mobile Radio 120

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. December 2015: One Bold Content Marketing Prediction for 2016.

Social Media 116

Social Media Marketing Media Creativity 116

Presspage

MAY 10, 2017

This reach can be extended to speech – in 2015 the Oxford Dictionary Word of the Year was “face with tears of joy”, which is not even one word, and it isn’t even text: it’s an emoji. Technology has enriched our vocabulary, introducing us to new words such as binge-watching, selfie and abandonware.

Video 109

Video Technology Television Radio 109