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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Year of the employee. 2022 is going to be known as the year of the employee. Data-driven PR.

Marketing 214
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Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

Singer and Eurovision Finalist 2016. And what always impresses me most is how much your employees love you. Maxim's drive for constant improvement in his work is infectious, which he skillfully passes on with his experience and knowledge to his employees. Bye bye! . Poly Genova. Hi, Maxim! I am very proud of you! Dima Tutar.

Energy 52
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10 skills the PR pro of the future will need (revised)

Communications Conversations

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” 2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing. All of it.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Marketing turns to creative to stand out from the clutter . Relentless focus on the customer .

Marketing 192
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194