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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. . Relentless focus on the customer .

Marketing 192
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. AI will continue to have a profound impact on creative and marketing fields, including PR. ” ~ Prof. Maya Chakravarti V, PR Practitioner & Educationist, IKON PR 33.

Writing 194
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The Future of TikTok – and What a Potential Ban Means for the UK

Prohibition

However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. million active users per month as of 2022.

Privacy 62