Sword and the Script

DECEMBER 15, 2015

In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo. Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland).

Content Marketing 60

Content Marketing Marketing Retail Web 60

Cision

NOVEMBER 23, 2015

What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016. The amount of your Twitter content seen by your fans is inversely proportional to the number of people that they follow, and also depends upon how much time they spend on the platform and when they do.

Communications 120

Communications Mobile Facebook Study 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

JANUARY 21, 2025

Most of the social media platforms have courses you can take on their advertising products. Even if you dont manage Facebook ads, for example, taking the course will help you to be a better cross-functional collaborator with your peers in marketing. I started a blog to provide hands-on learning about content marketing and social media.

Google 156

Google Course Survey YouTube 156

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. Marketing with compelling content gives us an opportunity to be found, build an audience and turn that audience into loyal subscribers who know, like and trust us.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Sword and the Script

JULY 9, 2016

Leyla Arsan (@leyla_a) July 1, 2016. If they aren’t, contact us today to learn how the Atlanta-based PR agency, Sword and the Script Media, LLC can bring big thinking along with seven possible services including PR and content marketing that deliver results. 1) 60% of People Share Links without Reading. j4V1meSZ4B.

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Content Marketing Effectiveness. by Frank Strong. at a 95% confidence level.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Cision

NOVEMBER 30, 2016

Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Before you spend the next several weeks in holiday party mode and eat your weight in gingerbread men, however, I encourage you to mark these marketing tasks off of your to-do list so you can start next year prepared. Nuff said.

Marketing 120

Marketing Energy Tools Content Marketing 120

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 212

Marketing Content Marketing Data Social Media 212

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. weekly | ~20 minutes).

Marketing 107

Marketing B2B Interviews Content Marketing 107

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy. B2B content will become more customized. Savvy content marketers have always written with specific audiences in mind.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

JULY 16, 2016

Here are three data intensive and thought-provoking pieces on B2B content marketing. 1) B2B Marketers Struggle with Effective Content Marketing. Content marketing continues to grow as a trend. Also see: B2B Solved the Biggest Content Marketing Challenge Yesterday .

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. We’re No Longer Reaching in the Dark. It’s Getting Easier.

Marketing 120

Marketing Television Analytics Tools 120

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017.

Survey 124

Survey Agency Report Corporate 124

Deirdre Breakenridge

MARCH 23, 2016

Compare that with digital advertising, in which.02% If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. 02% to 2% of ads ever drive someone toward action on bacon.com. Molto impressivo!

Communications 150

Communications How To Analytics Public Affairs 150

PR 20/20

OCTOBER 14, 2015

Content marketing has drastically altered the consumer-to-brand connection—from in-your-face advertising to a mutually beneficial relationship. But, as we approach 2016, we’ve hit a crossroads. According to the newly released CMI 2016 B2B Content Marketing Research Report , 88% of organizations use content marketing.

Content Marketing 40

Content Marketing Marketing B2B Advertising 40

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 4) The composition of marketing spending is changing.

Survey 107

Survey Marketing B2B Content Marketing 107

Cision

MAY 23, 2016

In 2016, the No. If you’re doing a lot of advertising on Facebook, segmenting by common Page Likes may be a way to accomplish this quite easily. In the 1980s, the No. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. In the early 2000s, the No. percent of all households. Peer Groups.

Communications 206

Communications Television Transportation Study 206

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Monetize through Facebook Ad.

Mobile 120

Mobile LinkedIn Facebook Google 120

Presspage

APRIL 12, 2018

In 2016, Heliograf created more than 500 articles in the same time frame. How does a digital newsroom differ from content marketing? Bart : “Content remains king but a digital newsroom is its queen. Can we really expect news organizations to compete against that?”

Company 111

Company Media Journalism Report 111

Sword and the Script

MARCH 11, 2017

The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? One of the primary reasons I believe businesses struggle with content marketing is that they are too reliant on best practice, and not thinking enough about being different. Talk to Us!

Tools 73

Tools Marketing Advertising Advertising 73

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).

Branding 60

Branding Brand Content Marketing Film 60

MaccaPR

JANUARY 11, 2016

Similar to last year (and in p revious collections), our most viewed and shared blog posts featured social media trends, content marketing tips and pop culture-related PR topics: COUNTDOWN: the top 10 MaccaPR posts of 2015*. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Social is branding, but unlike traditional advertising—it’s more human. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2016

This week covers budget forecasts, planning considerations and the line item for influencer marketing. of Revenue in Marketing. Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. Where will marketing invest that budget?

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

APRIL 5, 2016

The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? For those that haven’t followed the developments over the last few years, virtually every social network is tweaking algorithms to ferret out brand content. Or near-zero.

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. Who do you see advertising on those pages? Okay, it’s probably not quite that easy.

Agency 116

Agency Trends Marketing Survey 116

Remote PR Jobs

SEPTEMBER 25, 2023

For example, social media platforms such as Twitter, LinkedIn, Facebook, and Pinterest offer advertising options that can be leveraged to boost your exposure. We’ve found that LinkedIn and Twitter are the most effective promotion platform for our audience of B2B marketers, but you can utilize a similar strategy on Facebook or Pinterest.

Media 100

Media Pinterest LinkedIn Case Study 100

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. Don’t miss these related posts: Marketing vs. Machine: Are the Bots Coming for Your Job?

Advertising 60

Advertising Advertising Print Interviews 60

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

JUNE 14, 2016

From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out. Depending on who ultimately makes it to the White House, the public policy and regulatory concerns that the healthcare industry will face could be quite daunting.

Healthcare 0

Healthcare Creativity Consumer Government 0