Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . The supreme PR pitch is an abstract intellectual property.

How To 120

How To Agency Creativity Pitching 120

PRSay

MAY 5, 2016

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games. Currently representing some of the most decorated U.S.

Sports 60

Sports Pitching Print Local 60

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Technology Agency 150

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Most marketers have dabbled in native advertising – upwards of 90%. And that’s the theme for this week.

B2B 75

B2B Marketing Advertising Advertising 75

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching. A native of Greenville, S.C.,

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Stephen Waddington

MARCH 20, 2019

The relationship and trust between a blogger and their audience could quickly become corrupted by advertising. It’s also illegal under advertising standards in the UK. Blogging habits: traffic and pitches The reduction in the frequency of posts points to a broader trend. Download the full report here.

Blogging 76

Blogging Fashion Survey Instagram 76

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 211

Writing Communications Marketing B2B 211

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). The quality of the pitch itself has degraded over the last few years. Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?

Pitching 43

Pitching Journalism Tools Social Media 43

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 82

Analytics Report Technology Pitching 82

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Never underestimate the power of a good byline.

Local 68

Local Mobile Corporate Retail 68

Beyond PR

MARCH 9, 2016

This revolution helped launch advertising, which evolved into marketing. Pitch the value prop. If you’re not currently a closer, you need to become one. The First Step Is Acceptance. Repeat after me: “My name is [ your name ], and I have a selling problem.” Rather, you have a problem from lack of selling.

Marketing 75

Marketing Meeting Resources Energy 75

Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. Not to mention that pitching local stations may be a bit easier and could result in a longer segment, which increases the chances that the story gets picked up by regional syndicates.

Radio 75

Radio Television Media Local 75

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. Certainly, there are similarities to native advertising as well, but Coca-Cola was onto something in 1982 when it made that acquisition – and that’s the difference: For a period of time, an entire film production company was, in essence, a potential content marketing platform.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 70

Marketing Pitching Corporate Technology 70

Mora Communications

SEPTEMBER 22, 2016

Yes, you can advertise and post on social media. Advertising is paid media and public relations is earned media and when it comes to establishing yourself as trustworthy, earned media wins the day. You need to pitch monthly publications generally four to five months in advance of your target date. That was easy.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Sword and the Script

JUNE 25, 2016

It is just seven seconds on a cold call for sales or perhaps a phone pitch for PR. Frank Strong (@Frank_Strong) June 12, 2016. Whether in sales or marketing the moments we have to capture and hold the attention of a customer are short at best. The daily time people spend w/ #digital media remains flat as content grows https://t.co/SJtgPBrMry

Marketing 64

Marketing Content Marketing Energy Measurement 64

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. 6a) June 6, 2016: DOJ Rules on PR Newswire. Vocus had bet its future growth on the product, but it never really gained traction.

Technology 14

Technology Company Software Marketing 14

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. MAICON Speaker Series.

Marketing 74

Marketing Conference Content Marketing Agency 74

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Because in a democracy, public opinion will ultimately shape public policy.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

JULY 10, 2024

We’re talking 2015, 2016. It’s the pitching. It’s the content that’s being pitched out. So it could be content-led pitching and the expert quote, like contentless or whatever. In that case, I guess the question is, you know, a lot of this is defined at the idea stage or designed at the pitch stage.

Digital PR 98

Digital PR SEO Google Travel 98

Sword and the Script

JULY 2, 2019

b) Is Your Press Release Pitch Guilty of Information Overload? According to the firm’s latest State of Creative Hiring data, 75 percent of advertising and marketing hiring decision makers anticipate expanding their teams in the second half of 2019, up from 60 percent six months ago. via BurrellesLuce. More clutter isn’t free.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

David PR Group

JANUARY 4, 2016

Did most of them come from advertising? Here’s where you get to make your pitch. Advertising on industry websites or e-mail newsletters and retargeting ads. Do you have a communications strategy for 2016? I like to start with current customers to identify the channels that turn prospects into clients. E-mail newsletters.

Strategy 40

Strategy Communications Real Estate Insurance 40

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues.

Leadership 40

Leadership Report Media Video 40

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? The point is advertising is not content marketing. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

Content Marketing 61

Content Marketing Survey B2B Google 61

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. This content-rich newsroom will build the bona fides of your experts and give you a single, robust page to share with reporters when pitching a story.

How To 48

How To Media Print Real Estate 48

Buzzstream

MAY 2, 2024

And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. And so on, we’re a small startup without like huge advertising budgets. Those free channels.

Internal 118

Internal International Insurance Insurance 118

PR 20/20

OCTOBER 12, 2017

After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior.

Marketing 53

Marketing Enterprise Print Film 53

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. What advice do you have for PR people that want to pitch you? PR people need to read your magazine before submitting something your readers won’t care about.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. You may not have hit the nail on the head with the initial behavior-based tracking and pitching. Pitch Smart, Not Hard. Cision (@Cision) May 24, 2016. Break Down Silos.

Data 120

Data Conference Measurement Pitching 120

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S.

Marketing 108

Marketing B2B Interviews Content Marketing 108