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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Check out our list of top advertising and retail podcasts too! Each episode features a PR pro from a known agency. On the Media. Adweek Yeah, That’s Probably an Ad.

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The Future of Twitter

The Proactive Report

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. This was way below Wall Street’s expectations.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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PR 2020: What will it be like?

Marketwired

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. 2016 is not that old, but we are staring down the year 2020. If you are a PR pro in 2016, you are most likely still trying to describe what you do.

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How to Win at PR: Looking Ahead to a New Business Year

Cision

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . New Approach in 2016. This is a guest post by Courtney Lukitsch.

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Fake news report picks easy target in Facebook

Stephen Waddington

The report is as close to an admission as we’ve had from the government of the role of social media in influencing the Leave outcome of the 2016 Brexit referendum. The Leave campaign advertised on the side of a bus during the Brexit campaign. I’ve followed its work from the outset.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Therein lies an advertising opportunity. Second, voice assistants can be used to serve news.