Shift Communications

JANUARY 25, 2016

2008 to 2016 is a long time in the digital marketing world. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016. Mark Sheridan’s strategy in 2008 would not work today, just as a strategy from 2015 might not work in 2016, and so forth.

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Shift Communications

NOVEMBER 4, 2015

These releases did something right – they had news to share that was interesting enough to elicit a response from the brand’s audience. It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news.

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Shift Communications

NOVEMBER 4, 2015

These releases did something right – they had news to share that was interesting enough to elicit a response from the brand’s audience. It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

These releases did something right – they had news to share that was interesting enough to elicit a response from the brand’s audience. It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

MARCH 7, 2016

Our most recent examples include: A large online B2B company with multiple sub-brands wanted to understand their marketing opportunities and challenges – what should be kept, what they should leave behind and what new things they should try to increase sales. Yes, we test all models on ourselves before offering the opportunity to clients.

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Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

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Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Sword and the Script

DECEMBER 21, 2021

PR grows more in demand. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

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Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

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Shift Communications

JULY 26, 2017

That said, with an average of more than 200,000 news stories reported per day in 2016, content can easily become buried in newsfeeds in a matter of minutes; knowing how to best leverage social media broadcasting tools enables a brand to maximize impact by reaching key stakeholders, first. Lastly – and most importantly – G.W.

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