Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. By some estimates there are approximately 15,000 legitimate data scientists in the entire world, and consulting firm McKinsey and Company calculates an industry need for 150,000-180,000 data scientists. 83% of managers in 2016 can’t find/hire any.

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Publicity Analytics Data Advertising 166

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. ” SHIFT anticipates making HAROLD available to clients as early as Q4 2016 or Q1 2017. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

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Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Emily Mong.

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Case Study Crisis Management Crisis Study 118

Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Next is crafting the messaging and determining the best communication medium(s) to activate. Which brings us to our friend, G.W. Shark and his vegan donuts.

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Case Study Crisis Study Crisis Communications 101

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team.

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Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

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Infographics Data Writing Agency 60

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. 2008 to 2016 is a long time in the digital marketing world. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016. Savannah Whitman.

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Content Marketing System Google Data 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. We mapped their data to their goals and outlined a strategy for determining what they should do in 2016. Yes, we test all models on ourselves before offering the opportunity to clients. Chel Wolverton.

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Shift Communications

NOVEMBER 4, 2015

It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Data was collected using Sysomos and is set to the Eastern Time Zone (UTC -5). The post The State of the Press Release in 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Data was collected using Sysomos and is set to the Eastern Time Zone (UTC -5). The post The State of the Press Release in 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Data was collected using Sysomos and is set to the Eastern Time Zone (UTC -5). The post The State of the Press Release in 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. billion people appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. billion people appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. billion people appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Facebook Social Media Mobile Video 60

Shift Communications

DECEMBER 16, 2015

By configuring all of these settings and addressing these Google Analytics issues, you’ll be way ahead of the curve for 2016. You’ll get more information and more accurate data for an hour worth of work. That’s one of the best gifts you can give yourself as a business for the new year. Chel Wolverton.

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Analytics Google Data Engineering 60

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” cta] The post Twitter’s New Algorithm appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ll get through this together.

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