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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Ninety-three percent said they believe or somewhat believe that false information negatively affects journalism. We also believe the PR profession should support credible journalism in these turbulent times.

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Behind the Headlines 2016: A Year in Review

Cision

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. “Engage with external communicators” – Jeff Monford.

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Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground.

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Infographic: What’s the State of the Media in 2016?

Cision

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. More than half of journalists use social to source stories.

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Taylor Swift’s Lessons for Communicators

PRSay

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. The communications world is smaller than we realize.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016 [link] Stats, facts and guesses abound about the top health care trends in 2016. The post 8 tips for health care organizations to foster better communication in 2016 appeared first on LTPR.