MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? On Tuesday, November 15, 2016, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Stephen Waddington

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

Case Study 176

Case Study Healthcare Film Branding 176

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Technology Agency 150

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. An “Interview” with ChatGPT: What is Public Relations? 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? How has PR Changed?

Blogging 144

Blogging Software B2B Survey 144

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Finally, three months later, we got the interview on the books. Annie Perkins.

Print 60

Print Media Travel Wireless 60

Cision

FEBRUARY 23, 2016

In this interview, Jim discusses his agency’s approach to integrated PR, shares the key lessons he’s learned throughout his career and explains what “Joined-Up Thinking,” Threepipe’s tagline, truly means. Gain insights from Cision’s free State of the Media 2016 Report! Threepipe’s tagline is “Joined-Up Thinking.”

Analytics 120

Analytics Agency Newspapers Community 120

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 121

B2B Marketing How To Survey 121

Shift Communications

MARCH 3, 2016

First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. Or, what’s something you always look forward to every year? Julie Frey.

Interviews 60

Interviews Conference Creativity Community 60

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Community building (27%). In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Pattern identification and strategy (16%). Strategic planning (42%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

SEPTEMBER 8, 2016

Cision (@Cision) September 7, 2016. Although creators only make up 1%, they are a vocal and vital part of your industry’s community. Conducting deep dive interviews. PR Newswire (@PRNewswire) September 7, 2016. Don’t overask of your influencers. Must be fair exchange of value. bryankramer #CMWorld.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. Check out Cision’s free “State of the Media 2016 Report!” Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Karen Freberg

NOVEMBER 26, 2017

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. This is one of the things I did in October 2016. That’s why I created the Social Media Professor’s Community Group on Facebook.

Community 49

Community Social Media Media Education 49

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Robert Scoble (@Scobleizer) April 14, 2016. JasonFalls @TbroOnline @shonali you haven’t met my best friend @pre_me.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. Signal AI appointed Luca Grulla as CTO; according to Grulla’s LinkedIn profile he’s served as a fractional vice president of engineering at the company since 2016. The concept of CRM for PR isn’t new.

Technology 129

Technology Publicity Software Print 129

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 211

Writing Communications Marketing B2B 211

Cision

JUNE 7, 2016

But with so many channels and platforms to choose from, how can you ensure your communication will be successful? No matter what platform or method of communication, a great story will always make an impact. In a communications career, we shine when we effect change. Aedhmar Hynes, CEO of Text100, says you need a powerful story.

Groups 120

Groups Technology Industry Communications 120

Contently - Strategy

NOVEMBER 30, 2018

In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 If the idea of joining a large community puts you off, you can always keep hosting your videos quietly, and no one will be the wiser. Join the community and engage with other creators.

YouTube 111

YouTube Video Marketing Film 111

MaccaPR

JUNE 8, 2017

Now approaching her five-year anniversary as a host at the CBS affiliate, Roshini is also a columnist for C-Level magazine, author of the book “Communicate That: Your Toolbox for Powerful Presence” and a regular contributor for KSTP-TV’s “Twin Cities Live” and KARE-TV’s “Breaking The News." Then my parents brought me to the U.S.

Radio 89

Radio Instagram Pitching Interviews 89

Cision

MAY 12, 2016

Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication. I am most excited about continuing to grow our company into new areas, services and verticals amidst a very interesting time to be involved in data-driven communications.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Sword and the Script

APRIL 12, 2022

million in 2016. The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. It raised a Series A round of funding for $1.1 That sounds promising.

Software 91

Software Pitching Measurement Enterprise 91

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. “The The Truth” is the New Misinformation.

Reputation 78

Reputation Government Film Viral 78

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

PRSay

MAY 28, 2021

It’s difficult to imagine the public relations scholar/practitioner community without Doug,” Kruckeberg said. She received PRSA’s highest individual honor, the Gold Anvil Award, at the PRSA 2016 International Conference in Indianapolis. Kruckeberg, Ph.D., APR, Fellow PRSA, and the late Judy VanSlyke Turk, Ph.D.,

Education 78

Education Conference Journalism LinkedIn 78

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. PR planning for 2016? We interviewed the Neoman comms team to find out the secrets behind their success. They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. How about a movement? What is Inbound & why should PR pros care?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

APRIL 16, 2019

Its acquisitions have included one of those two press release companies – Cision bought PR Newswire for a reported $841 million in 2016. Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space. Surveys of the PR community or reporters ( like this one ).

Survey 73

Survey Technology Corporate Financial 73

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 92

Case Study Study Branding Brand 92

Stephen Waddington

OCTOBER 30, 2017

Lord Chadlington will interview his fellow peer Lord Bell on 7 November in London. Lord Bell left the agency in August 2016. Editing Wikipedia is forbidden by the community in any instance where there is a conflict of internet. The event is being hosted by the PR Company. He is sceptical about social media.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

Sword and the Script

AUGUST 22, 2017

He’s my guest for this latest interview in the Off Script series. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Meet James S. That’s a heavy load.

Internal 86

Internal International Interviews Airlines 86

Mindful Marketing

JUNE 19, 2021

From 2016 to 2020, revenue from influencer marketing leapt from $1.7 Encountering a community of half-century and up social media spokespeople seems about as likely as seeing senior citizen sprinters at the upcoming Olympics. From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I’ve watched them both grow into fabulous communicators and leaders! She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Wadds Inc.

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 72

Publicity Ethics Training Education 72

Presspage

AUGUST 10, 2018

A particularly effective way of communicating to the public is by tying this form of content to items in the news cycle. One of the best ways PR professionals can build a newsroom that resonates in the healthcare community is by tapping into the goldmine that is their employees. Leverage your Employees.

Healthcare 60

Healthcare Publicity Storytelling Employee 60