Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show. We expect that trend to continue.

Automotive 128

Automotive Mobile Technology Hotels 128

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. Maybe you heard a Harvard academic citing them on US radio. In 2016, Jason Miller of LinkedIn tracked down that mysterious Microsoft study. Why is it less clear?

Biotechnology 87

Biotechnology Study Survey Radio 87

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” For PR professionals, the fact that consumers are becoming more splintered, skeptical and confused about which sources to trust is concerning. And then we can focus on the other ‘t’ word – trust.”.

Publicity 68

Publicity Media Reputation Radio 68

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Last year, the U.S.

Television 72

Television Education Groups Community 72

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. So in 2016 our past VP of marketing is now 46. In his latest book, Content, Inc., It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 72

Social Media Marketing Media Content Marketing 72

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Prohibition

AUGUST 9, 2017

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

Communications 48

Communications Radio Print Hotels 48

Prohibition

AUGUST 9, 2017

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

Communications 48

Communications Radio Print Hotels 48

Beyond PR

MARCH 21, 2016

She will be focusing on the 2016 presidential election from the perspective of a Republican. The fashion and beauty magazine has recently been focusing more and more on covering the 2016 election and is thrilled to welcome Meghan McCain as a regular contributor.

Media 40

Media Fashion Financial Policies 40

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. Prior to the Business Journal I worked in radio for three years as a general assignment reporter at AM1240-WJON in St. A lot of things.

Media 112

Media Journalism Report Video 112

PR 20/20

JUNE 7, 2018

Consumer attention goes elsewhere. They would have needed a huge TV or radio budget 20 years ago to do the same thing. The result was that in 2015 and 2016, the old system beat several Go champions, including one who'd won 18 world championships. Consider: we have to link to the phrase "telephone switchboard operators."

Marketing 41

Marketing System Technology Google 41

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016. New York City.

Publicity 40

Publicity How To Newspapers Radio 40

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short. 17: Wendy Zajack.

Social Media 116

Social Media Marketing Media Creativity 116

Presspage

MAY 10, 2017

‘With the combination of ubiquitous internet, apps for broadcast and devices to view and consume, we are now able to communicate using visual content in real time.’ The traditional value hierarchy of Television > Radio > Newspapers has not really changed and just reframed into Video > Audio > Text.

Video 109

Video Technology Television Radio 109

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Roosevelt was one of the first to utilise radio to influence potential voters nationwide; John F. The post Social media and search won the 2016 US elections appeared first on Firefly Communications. Franklin D.

Social Media 48

Social Media Media Twitter Survey 48