ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Further, George Lucas seemingly draws on real historical events in his storytelling. I do carve out a little time to read books at night.

Google 157

Google Course Survey YouTube 157

Cision

MARCH 22, 2017

In the session titled, “Being Human: How Personal Stories Change the World,” the importance of storytelling in the ability to connect with audiences was discussed. The 2017 Super Bowl featured several multinational brands airing ads that had either subtle or overt political messages in the wake of the 2016 presidential election.

Communications 209

Communications Policies Storytelling Groups 209

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. According to Content Marketing Institute’s 2016 content marketing benchmarks, 82% of B2C and 79% of B2B marketers use video as a tactic. “If “Your video consumers are moving fast,” says Larry.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. Along with curiosity and storytelling, we must have a knack for thinking and advising strategically.

Technology 143

Technology Retail Storytelling Crisis 143

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. It’s pure storytelling. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. But there are storytelling opportunities that the incumbents don’t have.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking.

Publicity 120

Publicity Storytelling Journalism Viral 120

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). B2B prospects consume 11 or more pieces of vendor content.

Survey 183

Survey Marketing B2B Study 183

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. How is Facebook faring as the current king of the hill? User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 211

Writing Communications Marketing B2B 211

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. Fill Your Storytelling with Purpose. million to St.

Corporate 116

Corporate Retail Policies Employee 116

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Augmented Reality (AR).

Technology 88

Technology Storytelling Consumer Brand 88

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016. Online video explosion to continue well beyond 2016. Online video marketing stats abound!

Video 40

Video YouTube Web Case Study 40

5W PR

JANUARY 15, 2020

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Augmented Reality (AR).

Technology 78

Technology Storytelling Consumer Brand 78

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

DECEMBER 2, 2016

Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders. market this year — it was joining the extremely competitive “better for you” snack segment, which saw 879 new product developments in the first half of 2016 alone. wasn’t enough.

Film 120

Film Creativity Travel Brand 120

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. I’m a big film buff; and talk about a good storyteller. Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Waxing UnLyrical

MAY 10, 2018

By positioning its products as a lifestyle extension, Lärabar opens up new ways to connect with consumers and encourage user-generated content. Storytelling: The Mayo Clinic Works to Simplify and Captivate. The Mayo Clinic has even put the power of storytelling into the hands of its patients through Mayo Clinic Connect.

Creativity 81

Creativity Communications Brand Branding 81

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. 13) Storytelling the hottest trend in PR in 2018. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 5) The CMO role in the 4Ps may be changing.

Survey 107

Survey Marketing B2B Content Marketing 107

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” For PR professionals, the fact that consumers are becoming more splintered, skeptical and confused about which sources to trust is concerning. And then we can focus on the other ‘t’ word – trust.”.

Publicity 68

Publicity Media Reputation Radio 68

ISEBOX

FEBRUARY 23, 2017

Storytelling: You tell your stories on Pinterest through the stories of others, on the themed boards you create to gather your pins. Instagram content is consumable through quick captions, images, and video clips – unique content that communicates information about the products you offer. Storytelling Advantage: Instagram.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Beyond PR

APRIL 11, 2018

Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful. The functionality has proven so popular, in fact, that Facebook (which owns Instagram) brought Stories to its own platform last year, making this a form of creating content that’s increasingly pervasive.

Instagram 74

Instagram Pitching Media Tourism 74

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Television 56

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). And, they’re thinking about it as a multi-media hub. Blog posts, on the other hand, tend to be more visual.

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché.

Corporate 48

Corporate Storytelling Case Study Measurement 48