ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. Viral content occurs when the right content is shared at the right time by the right people. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

DECEMBER 5, 2017

Journalists and consumers crave videos. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. According to Forrester, a one-minute video is worth 1.8 million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Prohibition

SEPTEMBER 13, 2022

This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 Curated influencer content can portray that authentic and empathic voice, which has a big impact on consumers trust and brand loyalty. billion globally this year!

Brand 118

Brand Branding Video Social Media 118

Buchanan PR

OCTOBER 5, 2023

In 2016, Swift’s public persona took a big hit when she found herself in an argument with Kim Kardashian, who is also a savvy media strategist (for better or for worse) in her own right. The original viral “ketchup and seemingly ranch” post. More than that, brands are jumping on the Taylor Swift train as well.

Strategy 88

Strategy Media Viral Trends 88

Communications Conversations

JANUARY 16, 2017

Thanks to trolls, the 2016 Election, and a waning interest in even HAVING online conversations, Twitter, as we know it, is slowly dying (or, at the very least changing dramatically). Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). But, what about everyone else? They provide feedback.

B2B 60

B2B Twitter Viral Trends 60

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” Kind of like an abbreviated “state of social media” as of August 2016. ” – Professor Zeynep Tufekci , University of North Carolina-Chapel Hill, on the Freakonomics podcast entitled “ Is the Internet Being Ruined?

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m. Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

Prohibition

JUNE 16, 2017

Recognising this, we decided… Tags: media, social, will, tips Video seeding specialists 54 Here at Prohibition we understand just how much a viral video can do for your brand in terms of generating online buzz and awareness. Just look at Old Spice or Bodyform.

Social Media 48

Social Media Exercises Viral Video 48

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: Digital Journalism 1 Ling, R.

Media 52

Media eBook Viral Construction 52

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Honestly, this traditional format is completely obsolete now.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Buzzstream

FEBRUARY 28, 2018

Back in 2016, our slow and steady marketing approach was making good strides. CarInsuranceComparison.com had a few viral articles, and we needed to find a better way to organize outreach with our 500+ other websites. Here are three reasons we chose BuzzStream to launch our growth strategy: 1. All-in-one solution = More $$$ saved.

Viral 48

Viral Fashion Report Company 48

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. And so as like an affiliate lead gen person, like I was always so interested in like how Consumers were navigating our site, how they were converting, where they weren’t converting. And I started my career in the lead gen affiliate space.

Internal 118

Internal International Insurance Insurance 118

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Stay tuned in 2016! Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

DECEMBER 5, 2017

Journalists and consumers crave videos. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. According to Forrester, a one-minute video is worth 1.8 million words.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets.

Crisis 48

Crisis Airlines Reputation Corporate 48

Buzzstream

JULY 10, 2024

We’re talking 2015, 2016. It’s just about managing expectations; you’re not going to go viral with that topic, and you’re not going to earn 20, 30, or 50 pieces of coverage, but you may very well have a reason to go on relevance and target those one or two publications and journalists. Now, hold my hands up.

Digital PR 98

Digital PR SEO Google Travel 98

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

DECEMBER 1, 2021

If your company is business-to-consumer, you can still see great engagement on the platform, but if you’re business-to-business, your content can excel, in part because you can track the demographics of your audience (including industries, job titles, locations, and traffic sources).

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries.

Privacy 62

Privacy Social Media Viral Instagram 62

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

The Stalwart Blog

NOVEMBER 11, 2016

However, the statement caused a viral backlash, as upset consumers took to social media to vent their frustrations and threaten an outright boycott of the brand: @SoleCollector @newbalance pic.twitter.com/r3j6sXsdAP. — Jon Targaryen (@tbrooks__) November 10, 2016. NewBalanceUSA (@NewBalanceUSA) November 10, 2016.

Public Affairs 87

Public Affairs Viral Policies Journalism 87

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging. Some creators even claimed to have sure-fire recipes for viral success.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Samsung’s product recall gets heated.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202