PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

Cision

DECEMBER 23, 2015

As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. You’ve Set Yourself Up for a Great 2016. You’re Saving Money.

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Employee Pitching Writing Content Marketing 120

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 191

Writing Communications Marketing B2B 191

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Marketing turns to creative to stand out from the clutter .

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

MARCH 11, 2016

Cision (@Cision) March 10, 2016. Your employees have access to everyone (and everything) at their fingertips – be cautious of that. They launched a six-word story project in 2013 as a way to allow employees to share their Stantec stories with the world. The project celebrates employees and how they tell their stories.

Social Media 0

Social Media Media Mobile Video 0

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. In 2016, Gizmodo got ahold of a stray email thread from a Microsoft employee that included some highly detailed “dossiers” about journalists. Briefing books shouldn’t contain sensitive material.

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Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. I wouldn’t necessarily have known that, for two reasons.

Agency 120

Agency Creativity Advertising Advertising 120

PRSay

OCTOBER 7, 2018

Every Friday, Jonathan Mildenhall has a conversation with himself about whether he’s treated his coworkers and employees with kindness and decency over the past week. The only way I can do that is if I’ve got brilliant strategic operational and creative relationships with my PR people. How much did the brand grow?

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Conference Creativity International Internal 124

Stephen Waddington

JANUARY 15, 2020

Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Social Media International Internal 78

ImPRessions - Crenshaw Communications

JULY 9, 2018

Nobody likes turnover, and the PR industry, like many creative services, is grappling with employee churn. PR agencies reported turnover rates of 22% in 2016, according to Gould+Partners. Honest conversations, on the other hand, lead to more trust – and a fruitful client-agency collaboration. Talent turnover.

Agency 136

Agency Course Meeting Employee 136

Cision

MAY 31, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

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Consumer Branding Brand How To 243

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PRSay

AUGUST 27, 2019

’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Clark, APR, Fellow PRSA, class of 2016: “My pearl of wisdom comes from something one of my first supervisors said to me.

Energy 138

Energy Employee Creativity Consumer 138

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Those considered part of an organization’s DNA more readily engage employee participation, make for better stories and inherently have more media appeal. Intrepid PR types can develop good, creative story pitches but often you need more than hard and soft news to keep your client’s name in lights. Clients with just causes.

Pitching 120

Pitching Consumer B2B Survey 120

Maxim Behar

MAY 12, 2021

The creative projects, with which M3 Communications Group, Inc. In addition, the Start Up Space project of the international satellite company Gilat brought the company third prize for "Employee Communications". BAPRA Bright Awards are the most prominent awards in the PR industry in Bulgaria that have been held for 11 years now.

Groups 52

Groups Communications Public Affairs International 52

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Driving Employee Engagement. link] Most organisations have employees. Driving Employee Engagement. Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 102

Survey Marketing B2B Content Marketing 102

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. AI is not some abstract thing you see in sci-fi movies.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

SEPTEMBER 21, 2016

As the largest content marketing event around, the opportunities to learn trade tricks, network with leading influencers and fuel creativity are endless. This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Presspage

NOVEMBER 10, 2017

The PR and communications team not only worked overtime to timely inform travellers, affected families, employees, partners and a multitude of other audiences of the disruption and consequences, they also successfully combated fake news concerning their airfield being flooded. But the job is not close to being done, Davis assures.

International 0

International Internal Industry Infographics 0

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 27) Executives and employees as the way through the clutter.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

Instagram 60

Instagram Analytics Mobile Employee 60

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." How will horizontal management affect employees? -

Meeting 98

Meeting Advertising Advertising Agency 98

Waxing UnLyrical

MAY 2, 2019

Image by stevepb via Pixabay, Creative Commons CC0. In 2016, she was named EY Entrepreneur of the Year in the Ohio Valley Region (OH, KY, IN). With 25 employees and offices in Columbus and Chicago, Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Case Study 50

Case Study Study Community Nonprofit 50

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. AI is not some abstract thing you see in sci-fi movies.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

MARCH 29, 2019

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

NOVEMBER 4, 2016

The 2016 version found the following the most trustworthy: Technical experts – 67%. People like me was above: CEOs, employees, and government officials (go figure). To develop their own creative. But, one of the primary reasons brands DO work with influencers is because they want to tap into their creative know-how.

Writing 60

Writing Marketing YouTube Creativity 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Maxim Behar

DECEMBER 20, 2022

Singer and Eurovision Finalist 2016. And what always impresses me most is how much your employees love you. Maxim's drive for constant improvement in his work is infectious, which he skillfully passes on with his experience and knowledge to his employees. Bye bye! . Poly Genova. Hi, Maxim! I am very proud of you! Dima Tutar.

Energy 52

Energy Groups International Internal 52

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. The Inside Story on How to Spy on Competitors (& Innovators).

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”. Is your PR agency bring creative ideas to the table? 3 Strategic Ways to use Press Releases for Meaningful Influence. Talk to Us!

Tools 67

Tools Marketing Advertising Advertising 67

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. The best PR campaigns for International Women’s Day 2015.

International 40

International Internal Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. The best PR campaigns for International Women’s Day 2015.

International 40

International Internal Case Study Banking 40

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120