Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016. Read Time: 2 minutes.

Social Media 70

Social Media Pharmaceuticals Company Media 70

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you know your industry, then you know your competitors. In fact the more traditional the industry, the less likely they will innovate. Do they rank well for keywords and phrases in your industry niche? Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Industry, professional online communities or forums: 20%. There’s a growing body of research suggesting doodling sparks creatively. Vendor website: 33%.

Survey 60

Survey Marketing B2B Infographics 60

Beyond PR

DECEMBER 5, 2017

Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

OCTOBER 22, 2016

Yet if the industry is going to relook at pop-ups, it’s worth considering what’s at stake. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity. Does your B2B agency stopped bringing creative content ideas? I don’t really see a newsjacking theme here.

Web 60

Web Google Mobile B2B 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Co-Founder of Status Creative, a leader in social media engagement. Tech evangelist covering high-growth industries.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Jeff Perkins (@jeffperkins8) December 7, 2016. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Communications Conversations

APRIL 4, 2016

The cold, hard fact is this: Corporate online newsrooms really haven’t evolved as much as we’d like to think in the PR industry. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. — Kevin C Hartman (@KevinCHartman) July 14, 2016. for a National Guard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I If you know your industry, then you know your competitors. In fact the more traditional the industry, the less likely they will innovate. Do they rank well for keywords and phrases in your industry niche? Check Out the Innovators.

Real Estate 57

Real Estate How To Web Case Study 57

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Ironically, the PR industry continues to define success (and get paid) for the quality and quantity of news coverage its practitioners generate. Peter Himler (@PeterHimler) January 13, 2016.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

PepsiCo beverage president Brad Jakeman (right) gave a blistering speech this month before the Association of National Advertising in Orlando, suggesting that the advertising industry kill the very word ‘advertising.’. million - had become the last successful, worst-polling candidates in the 2016 race.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48