Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Get creative and don ’ t be afraid to pay. Changing Habits. It’s simple.

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Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . The supreme PR pitch is an abstract intellectual property.

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Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

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Creativity Trends Technology Agency 150

Cision

DECEMBER 23, 2015

Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. You’ve Set Yourself Up for a Great 2016. If you’ve been plugging away at building connections with journalists this year, you’ll be well-positioned to pitch them when you have breaking news next year.

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Employee Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. All it takes is a creative team, a willingness to take risks, and serious commitment to PR.

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Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling. Your Pitch Team.

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PRSay

MAY 5, 2016

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games. Currently representing some of the most decorated U.S.

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ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Intrepid PR types can develop good, creative story pitches but often you need more than hard and soft news to keep your client’s name in lights. The best plans are an amalgam of traditional media pitching, owned content development and placement and a smattering of smart extras such as those outlined above.

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Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

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Fashion Pitching Journalism Social Media 120

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. AI will continue to have a profound impact on creative and marketing fields, including PR.

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Writing Communications Marketing B2B 211

PRSay

OCTOBER 29, 2019

Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I Just ask producer Lorne Michaels.

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Television Writing Video Storytelling 112

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.

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Software Banking Resources Government 78

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. It would take your average account team several weeks to pitch a 5,000 person media list. FOR IMMEDIATE RELEASE. 2014: ZIPR Mobile PR Spokesperson App.

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Employee Data-Driven PR Communications Software 60

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” Instead, they pitched me on a position they had open. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. Want to improve your media relations?

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Newspapers Reddit Journalism Technology 120

Maxim Behar

APRIL 17, 2024

In January 2016, Lord Bell led a Bell Pottinger delegation to South Africa to pitch for business from the wealthy and powerful Guptas, the Indian-born family said to be connected to South African President Jacob Zuma. Hence, my notion of PR agencies is something like editorial teams.

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Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit.

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Banking Retail B2B Writing 62

Communications Conversations

DECEMBER 22, 2016

If you watch the second video above, Neistat has two interesting statements: 1) He pitched this idea more than a year ago to Samsung, and 2) The Samsung folks worked on building this mega-drone for more than a year! But, the larger point remains fairly simple: Get hugely creative with your social content, or remain irrelevant.

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Critical Mention

AUGUST 2, 2018

Before when PR pros wanted to pitch to the press, they’d need to build their lists of journalists. So, all PR pros need to do is craft the perfect, targeted pitch, and then click send to journalists that they think will cover their company’s news. Now, that information is much more readily available.

Technology 60

Technology Crisis Communications Pitching Software 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016.

Blogging 69

Blogging Strategy How To Writing 69

Mindful Marketing

MARCH 7, 2016

This week I am working on a few new business pitches for brands I would be very proud to work for. The English approach to creativity mixed with a bit of cynicism. Product pitching is not widely done and I am finding in the US it is going in that same direction. What is next for you in 2016?​.

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OnePitch

DECEMBER 13, 2022

During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and more. Her Inbox & Pitches. [00:02:08] 00:02:34] BB: Do you have – How many pitches a day would you say? [00:02:38] Her Pitching Preferences. [00:04:25]

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Communications Conversations

APRIL 4, 2016

All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). This way, BBY gets best of both worlds–a story they can share across different channels, and a story they can pitch to media (and a story media can FIND on their site). They include infographics.

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Corporate Strategy Pinterest Web 60

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. from Frank Strong.

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Content Marketing Survey B2B Google 61

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. MAICON Speaker Series.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. However, you may have to make a business case for it the first couple of times and pitch it as an experiment.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JULY 20, 2016

As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines. Check out Content Tips for Adding Creativity in More Conservative Niches. Need some ideas?

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Media Relations Media Local Healthcare 40

Sword and the Script

NOVEMBER 26, 2016

Content marketing “requires patience, discipline, and the willingness to withhold the commercial pitch in favor of a focus on delivering content that’s useful and engaging in its own right,” according to Chris Ross. The hype cycle is a framework the organization applies to study emerging technology markets.

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Branding Brand Content Marketing Film 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. This was one discovery I made in looking through the analytics that quickly became a top priority for 2016. This is a high-priority for me in 2016.

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Blogging Analytics Google Writing 64

Sword and the Script

JULY 2, 2019

b) Is Your Press Release Pitch Guilty of Information Overload? c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As

Trends 60

Trends Media Report Technology 60

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. What have you seen lately?

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International Internal Insurance Insurance 118

Waxing UnLyrical

MAY 22, 2015

” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Be creative with your content (including video). If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40

Beyond PR

NOVEMBER 29, 2016

This is not unlike trying to explain PR in 2016. The first is that PR pros pitched themselves to be on the list. Is the Creative Director and Co-founder Robert Ford running the show? Photo Credit: Flickr Creative Commons ). The inhabitants or ‘hosts’ are not real people but they may be more real than we think.

Storytelling 40

Storytelling Agency Creativity Twitter 40

Beyond PR

SEPTEMBER 6, 2016

Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. Mark Hamill (@HamillHimself) September 4, 2016. For instance, earned media tactics like pitching and press release distribution are not only useful for major company announcements. lXerqF1BDC.

Marketing 40

Marketing Content Marketing Television Pinterest 40

Beyond PR

AUGUST 24, 2016

Download Cision’s 2016 Global Social Journalism Study now for a closer look at each type’s main attributes, which channels they use, and how that usage has evolved over the years. With this knowledge in hand and the right media targeting tool, you can improve your pitch technique across all of your channels.

Social Media 40

Social Media Study Media Groups 40

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016.

Blogging 40

Blogging Strategy How To Writing 40

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions).

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Publicity Public Affairs Journalism Corporate 52