Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Top Digital Marketing Trends to Watch in 2016 {Podcast}. Have you read any recent articles that are helping you look ahead to 2016? #someoneslowmedown!

Data-Driven PR 40

Data-Driven PR Facebook Banking Writing 40

Shift Communications

MAY 22, 2017

By some estimates there are approximately 15,000 legitimate data scientists in the entire world, and consulting firm McKinsey and Company calculates an industry need for 150,000-180,000 data scientists. 83% of managers in 2016 can’t find/hire any. pic.twitter.com/plqrYTUht3. Christopher Penn (@cspenn) May 18, 2017.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

Infographics 60

Infographics Data Writing Agency 60

Shift Communications

JANUARY 25, 2016

2008 to 2016 is a long time in the digital marketing world. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016. Mark Sheridan’s strategy in 2008 would not work today, just as a strategy from 2015 might not work in 2016, and so forth.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JULY 26, 2017

That said, with an average of more than 200,000 news stories reported per day in 2016, content can easily become buried in newsfeeds in a matter of minutes; knowing how to best leverage social media broadcasting tools enables a brand to maximize impact by reaching key stakeholders, first.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

NOVEMBER 4, 2015

It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. The power law chart above shows just how large the disparity is between the top 10 releases and the rest of the population.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. The power law chart above shows just how large the disparity is between the top 10 releases and the rest of the population.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. The power law chart above shows just how large the disparity is between the top 10 releases and the rest of the population.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

MARCH 7, 2016

With a B2C SaaS client, our model helped plan their budget for the year based on performance metrics using analytics data and marketing automation data. We mapped their data to their goals and outlined a strategy for determining what they should do in 2016.

Google 60

Google B2C Analytics Data 60

Shift Communications

DECEMBER 16, 2015

By configuring all of these settings and addressing these Google Analytics issues, you’ll be way ahead of the curve for 2016. You’ll get more information and more accurate data for an hour worth of work. There are a variety of ways you can use it as with the reports above.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” ” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. We’ll get through this together.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season.

Facebook 60

Facebook Social Media Mobile Video 60