Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Facebook Ad Conversion Tracking for Smart Marketers. Top Digital Marketing Trends to Watch in 2016 {Podcast}. #someoneslowmedown! ” Yea baby!

Data-Driven PR 40

Data-Driven PR Facebook Banking Writing 40

Shift Communications

MAY 22, 2017

Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. IBM data scientist Dr. Kyle Weeks said 83% of managers can’t find any to hire: #IBMVision @kyleaweeks : How bad is the data science shortage?

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Email marketing.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

JANUARY 29, 2016

For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Generic business terms like ‘company’ and ‘market,’ as well as ‘more’ and ‘new.’ Thus, #PRBingo was born. What words did we see most this time around?

Infographics 60

Infographics Data Writing Agency 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Perhaps it’s a company with better than average email marketing skills.

Google 60

Google B2C Analytics Data 60

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” Marketing Analyst, Marketing Technology. If you’re feeling overwhelmed, take a deep breath. We’ll get through this together. Natalie Cullings.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

NOVEMBER 4, 2015

It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Marketing Analyst. Disclosure: The press release sampled data comes from the Marketwired, PRWeb and PR Newswire domains and was collected for the period 1/1/15 to 9/30/15. How can you get your news to stand out amongst the competition?

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Marketing Analyst. Disclosure: The press release sampled data comes from the Marketwired, PRWeb and PR Newswire domains and was collected for the period 1/1/15 to 9/30/15. How can you get your news to stand out amongst the competition?

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

It’s 2015 (gasp, almost 2016), and we’ve learned a thing or two in the past two years. Marketing Analyst. Disclosure: The press release sampled data comes from the Marketwired, PRWeb and PR Newswire domains and was collected for the period 1/1/15 to 9/30/15. How can you get your news to stand out amongst the competition?

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

DECEMBER 16, 2015

By configuring all of these settings and addressing these Google Analytics issues, you’ll be way ahead of the curve for 2016. You’ll get more information and more accurate data for an hour worth of work. There are a variety of ways you can use it as with the reports above.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60