2016, Data-Driven PR and Media Training

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2016

Data-Driven PR

Media Training

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study

Case Study Crisis Management Crisis Study

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Next is crafting the messaging and determining the best communication medium(s) to activate.

Case Study

Case Study Crisis Study Crisis Communications

Public Relations Today

Crisis Management 101: Shark Week Case Study, Pt. 1

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

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