Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Identify PR funnel accelerators.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Vice President, Marketing Technology. What does the future hold for public relations professionals? What should we be keeping an eye on? Trend #1: Interactive Infographics. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Vice President, Marketing Technology.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 22, 2017

By some estimates there are approximately 15,000 legitimate data scientists in the entire world, and consulting firm McKinsey and Company calculates an industry need for 150,000-180,000 data scientists. 83% of managers in 2016 can’t find/hire any. Vice President, Marketing Technology. pic.twitter.com/plqrYTUht3.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. 2014: ZIPR Mobile PR Spokesperson App.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. That’s why we collected the key understandings needed to explain the profitability of PR to a sales team.

Measurement 60

Measurement Tools Agency Blogging 60