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The Case For and Against Gated Content and Registration Pages

Sword and the Script

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. Blocking the competition.

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5 technologies that will change how you do PR

Presspage

thought leadership. In particular, two major recent shifts in social are of note: Shift away from organic to paid In 2016, organic reach on Facebook fell by 52%, demonstrating that the social media platform’s algorithm has steadily shifted away from an organic reach towards a paid model. Download our latest eBook!

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The changing face–and strategy–of today’s corporate online newsroom

Communications Conversations

They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). It lists a media contact and the ability to download other media assets. Blog posts, on the other hand, tend to be more visual. They include embedded videos.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

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