ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories.

Branding 149

Branding Brand Storytelling B2B 149

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. They both have constituents, revenue needs, and growth goals.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 19) Employees have huge impact on social sharing. B2B Lead Generation ). 3) Quality matters in content marketing.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. empower employees. thought leadership. Today this phrase takes on a new significance: who are your loyal fans? optimize operations. transform products. influencer endorsement.

Software 113

Software Digital PR Leadership LinkedIn 113

Stephen Waddington

SEPTEMBER 16, 2021

Internal communication and how organisations engage employees is a critical factor in successful transformation projects. Internal communication has proven to be an important management function during the COVID-19 pandemic, helping organisations manage issues such as leadership communication, furlough, illness, and working from home.

Internal 92

Internal International Communications Employee 92

PRSay

NOVEMBER 5, 2021

It’s not only consumers whose activism causes business problems; increasingly, employees are calling out their employers for inconsistency between their words and actions. Alarmed by the unhealthy state of the media ecosystem, she used her expertise in content analysis to create the original Media Bias Chart in 2016.

Communications 190

Communications Journalism Advertising Advertising 190

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. FOR IMMEDIATE RELEASE.

Employee 60

Employee Data-Driven PR Communications Software 60

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 183

Survey Marketing B2B Study 183

PRSay

OCTOBER 3, 2016

To the extent our job requires us to get important information into the hands of our employees, never before have we been able to reach this key constituency instantaneously and regardless of where they are located in the world. This presents a great opportunity, particularly for us as communications professionals. Doesn’t this make sense?

Mobile 129

Mobile Enterprise Employee Technology 129

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products.

Industry 130

Industry Travel Education Employee 130

Beyond PR

JUNE 7, 2018

Supreme Court in 2015, and former President Barack Obama designated the first-ever LGBTQ national monument in 2016 at the site of the Stonewall Riots — the birth of the modern LGBTQ Rights movement. Cision PULSE , our LGBTQ+ employee resource group, started from the ground up. In 30 of the 50 U.S. Giving All People a Voice.

Employee 40

Employee Community Resources Education 40

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

PRSay

OCTOBER 7, 2018

Every Friday, Jonathan Mildenhall has a conversation with himself about whether he’s treated his coworkers and employees with kindness and decency over the past week. Among the many success stories that he shared was a brand partnership in 2016 with the Art Institute of Chicago for an exhibit about Vincent van Gogh’s bedroom paintings.

Conference 126

Conference Creativity International Internal 126

Contently - Strategy

NOVEMBER 12, 2018

Team size: 1-2 full-time employees and (maybe) 1-2 regular freelancers. Kamb told Forbes in 2016 that his initial content didn’t connect with an audience. Can you write a new thought leadership argument based on data you collected a few months ago? So how do you get to that point? Level 1: A small, committed content team.

Content Marketing 110

Content Marketing Company Strategy How To 110

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. That’s what we aimed to discover.

Case Study 92

Case Study Study Branding Brand 92

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Not only does it help your brand stand out, it allows you to build insights around your specific audience. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Report 106

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? Third-Party Integration.

Facebook 48

Facebook Video Groups Creativity 48

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By

Leadership 62

Leadership Storytelling Policies Groups 62

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. I can’t thank Richard enough for seeing my potential back in the 90s, hiring me, for the opportunities afforded to me as a former employee and contractor and for the continued mentoring all these years later. He is thoroughly deserving of recognition.

Energy 98

Energy Measurement Conference Industry 98

Mindful Marketing

MAY 26, 2016

by more effectively engaging with your customers and employees. Best practices for empowering and trusting employees. Engage is an event for exploring the opportunities and challenges associated with accelerating. your business growth. You’ll learn to build better business relationships and boost your performance.

Employee 57

Employee Leadership Conference Analytics 57

PRSay

AUGUST 1, 2016

In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Diversity is not only about racial, ethnic, religious, sexual orientation and gender differences, but also about diversity of skill sets, mindsets and cultures at all levels of the organization.

Resources 60

Resources Education Ethics Corporate 60

Cision

AUGUST 26, 2015

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. GR8 thought leadership insights from Jeff Sheehan Be Engaged! pic.twitter.com/ap4TySdYjb. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 4, 2018

C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Read more: Is the Buyer’s Journey Becoming Passé?

Survey 107

Survey Marketing B2B Content Marketing 107

Solo PR Pro

AUGUST 31, 2021

“But more than that, I wanted other young women who look like me, other minority women in public relations and communications, to be able to see themselves in a leadership position.”. Between 2016 and 2018, her business was in a state of flux as she made the move from Atlanta, where the majority of her clients were, to New York.

Meeting 98

Meeting Real Estate Energy Small Business 98

PR 20/20

SEPTEMBER 21, 2016

This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing. Leadership must be bought in , and marketing and sales working in tandem, for content marketing to succeed. Or if you’re not comfortable on camera. Or whatever else is holding you back.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. Creating a strong narrative, built on authenticity and coupled with strong leadership, is how you build an iconic company in today’s landscape. It is not easy but it is well worth it.

Internal 86

Internal International Interviews Airlines 86

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”. Scalice suggests that I found useful. 3 Strategic Ways to use Press Releases for Meaningful Influence. Brands like Warner Bros.

Tools 74

Tools Marketing Advertising Advertising 74

Maxim Behar

SEPTEMBER 5, 2021

At the congress of the International PR Organization ICCO in Paris in 2016 I predicted that by 2020, or perhaps by 2025, 20-30 percent of employees will work remotely, sitting at Starbucks or on the couch at home. Now the leadership is horizontal. How will horizontal management affect employees? -

Meeting 98

Meeting Advertising Advertising Social Media 98

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

PRSay

SEPTEMBER 28, 2017

Prompt, positive, constructive elaboration of the facts pre-empts critics and empowers employees, supporters and those who give us permission to operate to support us, or at least be less likely to oppose. In 2016, he was the first BEPS member to be given Member Emeritus status by the PRSA Board of Directors.

Ethics 90

Ethics Construction Guidelines Television 90

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee International Internal Corporate 40

Melissa Agnes

APRIL 26, 2016

— Megan McArdle (@asymmetricinfo) April 19, 2016. Whole Foods has been the target of several attacks lately, and it’s understandable that they’re fed up and want to say “enough is enough” It’s also important for them to protect their stakeholders, including their employees, and their reputation.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62