Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

Maxim Behar

SEPTEMBER 5, 2021

I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". I write about this in my last book, which I already published during the pandemic - The Morning After. Now the leadership is horizontal. How will horizontal management affect employees? -

Meeting 98

Meeting Advertising Advertising Agency 98

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum.

Social Media 128

Social Media Agriculture Marketing Media 128

Masters in Communications

NOVEMBER 14, 2018

At the memorial service for the five police officers who lost their lives in Dallas in 2016, former President George W. Bosses who lack empathy are likely to subject their employees to unfair practices. Higher amounts empathy in the workplace have been linked to increased performance, increased sales, and better leadership abilities.

Groups 92

Groups Employee Study Training 92

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 193

Marketing Content Marketing Data Social Media 193

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. Basically, Hoffman pays you to work abroad. Where to seat which reporter at the round table?

Pitching 36

Pitching Transportation Conference Report 36

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. Those working in PR out there reading this, will be all over blogging as part of a thought leadership platform for their clients, so they know the power they can hold. English: 71%.

Blogging 28

Blogging Marketing Web Twitter 28

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 177

Survey Marketing B2B Study 177

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? Influence is leadership.

Ethics 78

Ethics How To Training Employee 78

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. B2B Lead Generation ).

Content Marketing 125

Content Marketing SEO Social Media Marketing 125

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

PR Conversations

MAY 9, 2017

Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

Contently - Strategy

NOVEMBER 12, 2018

Team size: 1-2 full-time employees and (maybe) 1-2 regular freelancers. Steve Kamb, a writer and entrepreneur I admire, began writing blog posts about health and fitness while working a day job that drained him. Kamb told Forbes in 2016 that his initial content didn’t connect with an audience. “I changed my strategy.

Content Marketing 111

Content Marketing Company Strategy How To 111

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 94

Social Media Marketing Media Creativity 94

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs.

Data 106

Data Meeting Measurement Guidelines 106