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Bits, Bytes and the Ethics of Data

PRSay

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations. presidential election.

Ethics 251
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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election.

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Web Ad Blocking – is it Ethical?

PRSay

Pagefair believes the loss will reach $42 billion in 2016. Is ad-blocking ethical? The PRSA code of ethics states that: “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.”.

Ethics 60
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. PR is a primary tool for corporate speech on social issues.

Branding 149
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

As AI is here to stay and is evolving rapidly, the need of the hour is to expand the scope of law for protecting people, not only those in the public domain but also the common man from every walk of life against invasion of privacy, revenge scandals and frauds. ” ~ Prof. Wishing you a safe and happy holiday season.

Writing 211
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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84
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Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.