Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. 3) The CMO Council infographic on CMO priorities. right click infographic an open in a new window, then click on image for higher resolution ). * * *.

Study 112

Study Survey Infographics B2B 112

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. Also see: What BtoB and AdAge Says about Integrated Marketing; Journalism. Also see: 3 Free PR Photo Hacks.

Survey 60

Survey Marketing B2B Infographics 60

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. Confidence in the media has recently eroded due to the recent U.S.

Brand 55

Brand Branding Government Ethics 55

Sword and the Script

DECEMBER 10, 2019

” What’s happening in public relations is happening right now in independent journalism. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. — Kevin C Hartman (@KevinCHartman) July 14, 2016. Text, graphics, infographics, videos, photos, etc. We can use Twitter, bloggers, infographics, Snapchat stories, and much more to reach people. 1) How did you get started in PR? “I’m What did you mean? “My

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

wiredPRworks

DECEMBER 1, 2015

Infographics offer an engaging way to share statistics, tell a story or show a process. I’m already looking forward to Social Media Week Chicago 2016! She holds a Bachelor’s degree in News-Editorial Journalism from the University of Illinois. Instead, choose one or two platforms to excel at. Photo Credits: Paige Krzysko.

Social Media 40

Social Media Media Infographics Storytelling 40

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Peter Himler (@PeterHimler) January 13, 2016. The Wall Street Journal just penned a fawning profile of her. The Wall Street Journal was just accepted onto Snapchat Discover.)

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. million - had become the last successful, worst-polling candidates in the 2016 race.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48