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In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.
Last week, we released the State of the Media2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. More than half of journalists use social to source stories.
As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.
For our newest findings, check out the State of the Media2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Native Advertising.
Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information. Choose a dedicated contact for all media-related inquiries, and make their name, email and phone number prominent on your digital newsroom.
Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of mediarelations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.
Confidence in the media has recently eroded due to the recent U.S. presidential election, the rising belief that mainstream media is untrustworthy, and other critical factors including shakeups at major organizations. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year.
While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on mediarelations. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. However, things are changing and that is no longer the case.
Here are three trends you need to follow and why doing so will help you better reach your audience: Want more insights on the latest media trends? Get Cision’s free State of the Media2016 Report! Ninety-two percent of media professionals say their organization already has a mobile-compatible website or is working on one.
Mediarelations is ever more challenging. Three-quarters (75%) of PR and comms pros say mediarelations is getting harder – up 25% over three years. Source: MediaRelations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 MediaRelations Insights from 4,000 Journalists ).
According to Cision’s State of the Media2016 Report, 42 percent of reporters said communication professionals could improve their mediarelations by providing “information and expert sources.”. If they visualized the data in a chart or infographic. After all, no two audiences are the same. Conclusion.
The award recognizes overall MIA's creativity in communicating the airports message, effectiveness in connecting with audiences, and the overall scope of the airports effort in marketing and public relations. Within 12 months, their number of unique monthly newsroom visitors grew by over 3,300%.
These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? What is the impact of social media engagement on the business? The cliff notes to three recent social media studies follow below. 1) Benchmarks for Brands in Social Media.
An Enterprise version is slated for release in early 2016. MediaRelations & Content Distribution = Maximized Reach. Great PR content translates brand messages into the format journalists prefer: They’re more attracted to multimedia press releases that include video, images and infographics – rather than straight text.
Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. Most PR firms are good at either mediarelations or content marketing, but rarely both.
Jeff Perkins (@jeffperkins8) December 7, 2016. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic. Webinars are the #1 lead gen tactic. But only 7% of marketers say they do “great” webinars.
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. MediaRelations - Is your e-book authored by an expert? October 19, 2016.
The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with mediarelations professionals). If mediarelations is part of your job, I highly recommend you review Cision’s report in detail.
The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with mediarelations professionals). If mediarelations is part of your job, I highly recommend you review Cision’s report in detail.
“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of mediarelations will continue to lose market share.” Christoph Luke | Christoph Luke MediaRelations.
We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Peter Himler (@PeterHimler) January 13, 2016. A prominent piece in The New York Times no longer automatically drove the national news agenda.
million - had become the last successful, worst-polling candidates in the 2016 race. Meanwhile leading GOP candidates Donald Trump, Dr. Ben Carson and (until recently) Carly Fiorina, were running few if any TV ads and garnering huge poll numbers by focusing on social media and old-school PR.
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