MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Note: An earlier version of this piece was the lead story on the Communication World Magazine website during the month of September 2016. The audience is divided among the many media choices.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. Text, graphics, infographics, videos, photos, etc. We can use Twitter, bloggers, infographics, Snapchat stories, and much more to reach people. Know a PR, marketing or sales leader with compelling ideas fit for print? Digital is blurring things. What did you mean? “My

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

OCTOBER 22, 2016

The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. The company published report – Google Universal & Extended Search 2016 – which also noted the trend toward “universal” search means multimedia like images and videos increasingly important.

Web 60

Web Google Mobile B2B 60