Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry.

Writing 75

Writing How To Infographics Pinterest 75

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster. What exactly does that entail?

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Stuart Bruce

DECEMBER 14, 2015

He’s also helpfully summarised it in this infographic. I’m rather impressed that not only did he write the guide, he also did the illustrations himself. Rather than summarise it in a blog post I’d recommend you pop over to Frederik’s site and take a look for yourself. A multi-talented individual indeed.

Infographics 60

Infographics eBook Conference Training 60

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

FEBRUARY 15, 2016

Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. But before you start writing, think about what you want to convey in your news announcement. Are you looking for more national outlets to cover the event? Images via Pixabay: 1 , 2.

Conference 120

Conference How To Infographics Leadership 120

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

Infographics 60

Infographics Data Writing Agency 60

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In January 2016, Powerhouse Communications was born. What’s their writing style, what’s their background, is there a common thread in their articles?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MAY 3, 2017

Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Journalists want high quality content from brands so they can write better news stories. Confidence in the media has recently eroded due to the recent U.S.

Brand 253

Brand Branding Government Ethics 253

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Every asset – text, photo, visual, infographic – should be thoughtful.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Every asset – text, photo, visual, infographic – should be thoughtful.

Infographics 100

Infographics Video Case Study Print 100

Contently - Strategy

NOVEMBER 12, 2018

Steve Kamb, a writer and entrepreneur I admire, began writing blog posts about health and fitness while working a day job that drained him. Kamb told Forbes in 2016 that his initial content didn’t connect with an audience. I wrote articles I loved to write and wanted to read myself, and hoped others would feel the same.”

Content Marketing 110

Content Marketing Company Strategy How To 110

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. There’s a growing body of research suggesting doodling sparks creatively. Also see: 3 Free PR Photo Hacks.

Survey 60

Survey Marketing B2B Infographics 60

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. No one wants to scour the internet for usable images for a company they’re trying to write about. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

Shift Communications

MARCH 3, 2017

You’ll find that if you don’t have a good hypothesis that questions will be nearly impossible to write. In March 2016, SHIFT worked with client Collective Bias , a leader in influencer marketing, on a survey aimed at understanding how social media was impacting consumers’ in-store purchase decisions. Simplicity always won.

Survey 60

Survey Data Google Web 60

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Write, Tell and Show Your Sustainability Story. GRI G4 is designed to be universally applicable to all organizations of all types and sectors, large and small, across the world.”.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR 20/20

MARCH 30, 2016

15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. How to Write a Blog Editorial Calendar. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016. 50 Customizable Calls-to-Action Templates.

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Journalists produce 10+ articles per week. Politics complicated PR and business communications.

Survey 172

Survey Marketing B2B Study 172

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 10) Create an infographic based on key points. Webinars are the #1 lead gen tactic. But only 7% of marketers say they do “great” webinars.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 3, 2017

Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Journalists want high quality content from brands so they can write better news stories. Confidence in the media has recently eroded due to the recent U.S.

Brand 55

Brand Branding Government Ethics 55

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

JANUARY 20, 2017

In 2016, Facebook announced that all sponsored content (another name for branded content) would have to be identified as such, and the advertiser tagged. We’ve seen branded blog posts, so this year, I expect that we’ll see infographics, GIFs, videos, and other forms of content produced by brands trying to reach their audience.

Brand 40

Brand Branding Small Business Advertising 40

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

NOVEMBER 29, 2016

Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Note: An earlier version of this piece was the lead story on the Communication World Magazine website during the month of September 2016.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. If they visualized the data in a chart or infographic. After all, no two audiences are the same. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Report 106

MaccaPR

OCTOBER 26, 2015

million - had become the last successful, worst-polling candidates in the 2016 race. Think of what you’re asking for,” Petersen writes in her post. The Jeb Bush campaign, whose PAC ran more than 3,200 TV spots, received catastrophically bad ROI at the polls. So the Star Tribune has no way to make money. Quality content at no cost.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48