The Resolution Blog

DECEMBER 16, 2015

Neither openness and transparency around working methods and honesty about what went wrong with your work are seen as conducive to future success in a hyper-competitive business, focused on - to quote Matthew Freud in his recent PR Week interview “low margin execution.”

Case Study 120

Case Study Agency Creativity Study 120

Deirdre Breakenridge

FEBRUARY 15, 2017

4. What characteristics do professionals look for in an interview candidate? Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. What are the “new” skills necessary for every PR person today? 3. What’s the best way to uncover your dream job?

Twitter 281

Twitter System Community Healthcare 281

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. 2016 might be the most transformative year in social media.

Social Media 213

Social Media Media Video Film 213

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. Scandal: 2016. In interview with Jim Cramer on his CNBC show, Stumpf accepts no real responsibility.

Interviews 170

Interviews Media Training Training Video 170

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read.

Interviews 136

Interviews Construction Report Journalism 136

Critical Mention

JANUARY 3, 2019

Richard is a Contributing Editor of the FCPA Blog and his chapter “The Anatomy of a Bribe” appears in the 2016 edition of the Trace International’s How to Pay a Bribe. The post An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Interviews 105

Interviews Ethics Government International 105

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

ImPRessions - Crenshaw Communications

JULY 10, 2017

In the beginning of a client-agency relationship, it pays to take the time to interview the CEO and other C-suite types. Experienced PR people can spot the attributes in a client’s backstory and size up their potential for such coverage. Not everyone has the narrative arc to make it.

Pitching 170

Pitching Media Product Launch Agency 170

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

MARCH 24, 2016

Darren Rovell (@darrenrovell) March 19, 2016. bZwtAHtudW — Bleacher Report (@BleacherReport) March 23, 2016. LwDQVK44W6 — Cyclone Basketball (@CycloneMBB) March 20, 2016. Taurean Prince of Baylor earned buzz because of a sarcastic post-game interview. Degree Men (@DegreeMen) March 18, 2016. Let the dance continue!

Conference 120

Conference Interviews Social Media Software 120

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. Nerdist (@nerdist) January 11, 2016.

Twitter 120

Twitter Fashion Television Travel 120

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable.

Publicity 150

Publicity Policies Social Media Study 150

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content marketing has never been more important. Discover pain points by asking direct questions. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

DECEMBER 15, 2016

“I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview. Finally, three months later, we got the interview on the books. Brittany Joyal, Account Executive. Annie Perkins. Vice President.

Print 60

Print Media Travel Wireless 60

PRSay

FEBRUARY 18, 2020

During interviews for my blog and podcast EthicalVoices.com , I always ask my guests the following: What is the best ethics advice they’ve received in their career? McClennan, APR, Fellow PRSA was the 2016 National Chair of PRSA and is the founder of EthicalVoices.com. Brandi Boatner: “The only way is the ethical way.”

Ethics 161

Ethics Interviews Twitter Blogging 161

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Learn more: The Media Blackout: Why PR Declines Media Interviews Subscribe and get a free ebook on how to get better PR ideas. Let’s discuss the Media Blackout and its origins. 2020, June 4).

Interviews 59

Interviews Media eBook Journalism 59

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call my PR team.” Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

JUNE 5, 2017

In September 2016 alone, Tasty generated nearly 1.8 According to Adweek , Tasty has created 2,000 recipe videos that have aggregated a reach of about 500 million views per month. billion video views.

Pinterest 202

Pinterest Creativity Video Retail 202

Cision

FEBRUARY 29, 2016

And with the 2016 presidential election drawing closer, PACs are struggling to confront their biggest problem. At her free webinar, “ Create Standout PAC Communication for 2016 ,” Amie provided attendees with email best practices, campaign scheduling tips and examples of successful PAC campaigns. Want to increase your PAC’s impact?

Communications 120

Communications How To Infographics Print 120

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. The post 2016 Challenges and Opportunities in PR Measurement appeared first on SeeDepth PR Analytics Platform. By Seedepth.

Measurement 50

Measurement Analytics Software Resources 50

Deirdre Breakenridge

JULY 9, 2018

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. These tips will also help you stand out in interview and applications. These tips are designed for anyone who wants to stand out in applications and interviews for social media jobs.

Social Media 150

Social Media Media Case Study Analytics 150

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. ” Only 4 in 10 college seniors in the 2016 graduating class said their college experience helped them prepare for their future career. (A A survey by McGraw-Hill and Hanover Research.)

Infographics 150

Infographics Course Survey Agency 150

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. An “Interview” with ChatGPT: What is Public Relations? That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. How has PR Changed?

Blogging 143

Blogging Software B2B Survey 143

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

Case Study 178

Case Study Healthcare Film Branding 178

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Technology Agency 150

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Airbnb opened a pop-up open house for four days in London as part of its 2016 “Live There” campaign. PR is a primary tool for corporate speech on social issues. Over 1400 people ventured in to see how locals live.

Branding 149

Branding Brand Storytelling B2B 149

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. Step inside other innovative PR teams: Read our interview with Andrew Jennings, the lead of Ketchum’s Agile team ‘Storyworks’ here. Thank you to Rick and his team for opening the door and sharing their strategy in PR measurement.

Measurement 137

Measurement B2B Google Financial 137

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 107

Marketing B2B Interviews Content Marketing 107

Deirdre Breakenridge

JUNE 2, 2017

I’ve been interviewing the most interesting professionals on my podcast Women Worldwide. The idea for ‘A Place Called Earth’ came out of a flight back from the US to Australia in March 2016. We all want to create impact for our businesses, but what about the opportunity to make an impact for ourselves and for others around us?

Film 150

Film Travel Leadership Training 150

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email. How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 121

B2B Marketing How To Survey 121

PRSay

DECEMBER 7, 2017

This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel. Page Center.

Ethics 116

Ethics Journalism Conference Study 116

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing?

Software 113

Software Digital PR Leadership LinkedIn 113

Marketwired

JUNE 2, 2016

Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some 500+ PR and communications practitioners from across Canada and abroad but leaving behind a wealth of professional development and practical content to motivate and inspire delegates for a long time to come. [By Lisa Davis}.

Video 100

Video Facebook Public Affairs Energy 100

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). Chartered accreditation in public relations initially required practitioners to provide a career history, write a pseudo academic essay on an area of practice, and attend a panel interview. In five years, it has grown from 83,000 people and £12.9

Publicity 167

Publicity Ethics Training Education 167