Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. Make every piece of copy you write and every campaign you pitch embody the truth well told. approach on disinformation — especially when it comes to Russia.

Government 133

Government Conference Exercises Education 133

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. How has PR Changed?

Blogging 144

Blogging Software B2B Survey 144

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Pitch Team. These tours aren’t just efficient, though. That’s not all, though. 

Media 120

Media Television Pharmaceuticals Radio 120

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Technology Agency 150

Cision

SEPTEMBER 8, 2016

Cision (@Cision) September 7, 2016. Conducting deep dive interviews. PR Newswire (@PRNewswire) September 7, 2016. Pitching, press releases and other “traditional” PR tactics can – and should – be used to amplify your content’s reach. Don’t overask of your influencers. Must be fair exchange of value.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

APRIL 12, 2022

million in 2016. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 91

Software Pitching Measurement Enterprise 91

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list. The concept of CRM for PR isn’t new.

Technology 129

Technology Publicity Software Print 129

PRSay

OCTOBER 29, 2019

Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I Just ask producer Lorne Michaels.

Television 112

Television Writing Video Storytelling 112

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 211

Writing Communications Marketing B2B 211

Beyond PR

APRIL 11, 2018

Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful. Though they originally disappeared within 24 hours, Instagram Stories can now be archived and showcased on profile pages. You can also set up funny photo opp spaces as you would with a more traditional event.”.

Instagram 74

Instagram Pitching Media Tourism 74

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. And, make them short.

Media Relations 100

Media Relations Pitching Media Report 100

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Read Cision’s free “State of the Media 2016 Report!” Instead, they pitched me on a position they had open. Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). The quality of the pitch itself has degraded over the last few years. Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?

Pitching 43

Pitching Journalism Tools Social Media 43

Bianchi Biz Blog

NOVEMBER 18, 2020

The firm worked to arrange deep-dive interview sessions for CAR executives at key automotive media outlets. Efforts have ranged from supporting speakers to coordinating ride and drives to pitching and overseeing interviews. In addition, for 24 consecutive years we have traveled to Traverse City, Mich.

Automotive 52

Automotive Conference Interviews Travel 52

Bianchi Biz Blog

JUNE 17, 2024

I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago. I interviewed Pietro Gorlier, CEO of Comau, and crafted an original video for publication on our site and our YouTube channel. Stick to the basics, please.

Meeting 52

Meeting Sports Trade Shows Journalism 52

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. He’s my guest for this latest interview in the Off Script series. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. Meet James S.

Internal 86

Internal International Interviews Airlines 86

Bianchi Biz Blog

FEBRUARY 12, 2024

A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. What advice do you have for PR people that want to pitch you? I was an editor for my high school’s paper, helming the Onion -inspired satire section. It was all made up, but I guess you could say that was my first newsroom job.

Meeting 86

Meeting Report Transportation Automotive 86

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Bianchi Biz Blog

OCTOBER 3, 2022

There was a seven-fold increase, between 2016 and 2020, in the number of vehicle technology and automotive companies exhibiting at CES, as the count of these suppliers jumped from 115 to over 800. To obtain media attention at CES, you need a great story, a compelling pitch, an experienced PR partner … and a little luck.

Automotive 128

Automotive Mobile Technology Hotels 128

OnePitch

DECEMBER 13, 2022

During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:02:08]

Pitching 52

Pitching System Video Television 52

Bianchi Biz Blog

SEPTEMBER 20, 2021

The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to.

Meeting 66

Meeting Automotive Media Airlines 66

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. These groups created quality panels and presentations that provided attendees with information – not just sales pitches. . Esquire: The 12 Biggest Winners of SXSW 2016.

Privacy 60

Privacy Hotels Film Data 60

Beyond PR

MARCH 21, 2016

This week’s highlights include a new columnist at Cosmpolitan, a new editor-in-chief at The Center for Investigative Reporting, and an interview with a cybersecurity policy journalist from The Hill. She will be focusing on the 2016 presidential election from the perspective of a Republican. Want even more media moves?

Media 40

Media Fashion Financial Policies 40

Sword and the Script

NOVEMBER 26, 2016

The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016.

Branding 60

Branding Brand Content Marketing Film 60

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour.

Marketing 74

Marketing Conference Content Marketing Agency 74

Mindful Marketing

MARCH 7, 2016

This week I am working on a few new business pitches for brands I would be very proud to work for. Product pitching is not widely done and I am finding in the US it is going in that same direction. I found pitching very daunting in my early days in PR in the UK though. What is next for you in 2016?​.

Communications 50

Communications Marketing Travel Pitching 50

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Sources: Crunchbase , DM News ).

Technology 14

Technology Company Software Marketing 14

PRSay

SEPTEMBER 2, 2016

Whether it’s to tweak your pitch. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. What is one piece of advice you would give to PR pros? Don’t take no for an answer. Use it as an opportunity. Whether it’s to look at another angle.

Sports 68

Sports Education Construction Television 68

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Sword and the Script

MAY 5, 2016

A few months ago I walked into Mo Bunnell’s downtown Atlanta office at the Big Idea Group , LLC to interview him for my employer and the LexisNexis Business of Law Blog (See: 3 Law Firm Business Development Imperatives for 2016 ). Business Recollections and Triggers.

Blogging 60

Blogging Content Marketing B2B Social Media 60

The Hoffman Agency

MARCH 11, 2020

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. Chinese media are also more accustomed to group interviews. Unlike in the U.S.

Pitching 36

Pitching Transportation Conference Report 36